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Freshsales vs Market Leader: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Freshsales vs. Market Leader is based on a specific set of business needs and context. The comparison uses 9424 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Freshsales and Market Leader

Freshsales, Market Leader, Pipeline CRM, Agile CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Freshsales covers Engagement Management with E-Mail, Communication Management with E-Mail, Workflow Management with E-Mail, Lead Management with E-Mail, etc.

Market Leader focuses on Engagement Management with E-Mail, Generation Of New Leads with Website, Contact List Management with E-Mail, Conversion Management with E-Mail, etc.

"We didn't really know all the features we needed until we discovered Freshsales. So many new and beneficial features like email tracking, and lead scoring (which was entirely new and fascinating). The bulk editing within the application itself is a ...huge time-saver for our campaigns. " - Allison Sanka

"I win with Market Leader. Last year over 52% of my business came from my Market Leader Professional and Leads Direct. It accounted for an 844% return on investment. Thank you Market Leader! " - Mary Lewis

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Freshsales

Focus area

Freshsales is better than Market Leader for

Software Failure Risk

  • medium

logo Market Leader

Focus area

Market Leader is better than Freshsales for

Software Failure Risk

  • medium

About

AI-based sales CRM to Improve engagement and nurture existing customers, drive leads to closure

Real Estate CRM Software pioneer in lead generation and contact management systems

Age

2010

Financials

SERIES H

M&A

Business Need

Total Processes
(we found evidences for)

107

61

Total Goals
(we found evidences for)

13

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

tracking & monitoring communications

sending & publishing communications


workflow management



contact list management

creating contact list




generation of new leads


sales call management



conversion management


lead qualification

lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


training & onboarding


pipeline management


campaign management

campaign monitoring

campaign analytics






sales document management

proposal & quote management

contract management


promotion management


discount management



social media management

social media analytics


relationship management


business development



customer feedback management

measuring customer satisfaction

measuring net promoter score


account management


products & pricelist management


follower management



performance management








customer case management


segmentation and targeting


relationship marketing



knowledge management


rating and review management



competitive intelligence




lifetime value management


opportunity management


revenue cycle management


sales review & feedback


loyalty management



content management


database marketing



conference call management


touchpoint management



calendar management


billing and invoice management



motivation management


channel management



personalized marketing


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve efficiency

  • Improve internal communications

  • Improve ROI

  • Improve visibility

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Launch new products

  • Shorten ramp up time

  • See 10 more
  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Increase sales & revenue

  • Launch new products

  • Build brand awareness

  • Improve efficiency

  • See 8 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • Facebook

  • phone calls

  • video

  • LinkedIn

  • text SMS

  • newsletter

  • user generated content

  • blogs

  • promotions

  • offline

  • on premises

  • games

  • Instagram

  • Twitter

  • mobile

  • See 15 more
  • e-mail

  • social media

  • website

  • Facebook

  • phone calls

  • video

  • LinkedIn

  • text SMS

  • newsletter

  • user generated content

  • blogs

  • promotions

  • offline

  • on premises

  • games

  • Instagram

  • Twitter

  • mobile

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting