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Google Analytics 360 vs Singular: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Google Analytics 360 medium Failure Risk for Singular low
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Comparison Summary

This comparison report of Google Analytics 360 vs. Singular is based on a specific set of business needs and context. The comparison uses 6552 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Google Analytics 360 and Singular

Google Analytics 360, Adobe Analytics, Quantcast Measure, etc., belong to a category of solutions that help Digital Analytics, whereas Singular, App Annie Intelligence, Upland Localytics, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Google Analytics 360 covers Advertisement with Display Advertisement, Engagement Management with Website, Campaign Management with Video, Digital Marketing with Display Advertisement, etc.

Singular focuses on Advertisement with Mobile, Campaign Management, Social Media Management, Engagement Management, etc.

"We’ve been very pleased with the results that were realized using data import in Analytics 360 to analyze client behavior on our website. This exercise has given us better insight into valuable data that will ultimately impact how we segment the mar...ket for legal services. " - Sendi Widjaja

"I use it for executive reports, building massive pivot charts, visuals that I want to see across the portfolio. The combination of our internal tools plus Singular really gives me everything I need. " - Brian Sapp

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Google Analytics 360

Focus area

Google Analytics 360 is better than Singular for

Software Failure Risk

  • medium

logo Singular

Focus area

Singular is better than Google Analytics 360 for

Software Failure Risk

  • low

About

Business Analytics Tools & Solutions to better understand customers

Marketing Analytics and Attribution to track and measure the path to conversion across channels.

Financials

SERIES A

SERIES B

Business Need

Total Processes
(we found evidences for)

83

54

Total Goals
(we found evidences for)

17

11

Top Processes

Evidences indicate better relative satisfaction

advertisement

Read Reviews (314)

Read Reviews (113)

engagement management

Read Reviews (114)

Read Reviews (40)

engaging and following up

Read Reviews (70)

Read Reviews (35)

campaign management

Read Reviews (80)

Read Reviews (92)

campaign analytics

Read Reviews (19)

Read Reviews (46)

campaign monitoring

Read Reviews (2)

Read Reviews (4)

social media management

Read Reviews (69)

Read Reviews (44)

social media analytics

Read Reviews (63)

Read Reviews (43)

managing social media account

Read Reviews (2)

Read Reviews (1)

digital marketing

Read Reviews (68)

Read Reviews (29)

communication management

Read Reviews (24)

Read Reviews (40)

sending & publishing communications

Read Reviews (23)

Read Reviews (39)

training & onboarding

Read Reviews (21)

Read Reviews (5)

content management

Read Reviews (17)

Read Reviews (2)

content curation

Read Reviews (2)

Read Reviews (0)

content publishing

Read Reviews (2)

Read Reviews (0)

content sharing

Read Reviews (0)

Read Reviews (2)

sales document management

Read Reviews (13)

Read Reviews (4)

contract management

Read Reviews (11)

Read Reviews (1)

helpdesk management

Read Reviews (12)

Read Reviews (8)

generation of new leads

Read Reviews (10)

Read Reviews (1)

sales call management

Read Reviews (9)

Read Reviews (1)

touchpoint management

Read Reviews (6)

Read Reviews (4)

competitive intelligence

Read Reviews (4)

Read Reviews (29)

conversion management

Read Reviews (4)

Read Reviews (1)

personalized marketing

Read Reviews (3)

Read Reviews (0)

social media marketing

Read Reviews (3)

Read Reviews (1)

international marketing

Read Reviews (3)

Read Reviews (1)

customer feedback management

Read Reviews (3)

Read Reviews (1)

workflow management

Read Reviews (2)

Read Reviews (3)

channel management

Read Reviews (2)

Read Reviews (5)

knowledge management

Read Reviews (2)

Read Reviews (0)

segmentation and targeting

Read Reviews (1)

Read Reviews (2)

contact list management

Read Reviews (0)

Read Reviews (4)

compliance & governance

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Improve navigation

  • Improve visibility

  • Establish thought leadership

  • See 14 more

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Acquire customers

  • Improve brand engagement

  • Improve efficiency

  • Improve visibility

  • Improve digital and social presence

  • See 8 more

Top Channels

Channels Used

  • mobile

  • video

  • mobile app

  • games

  • e-mail

  • social media

  • offline

  • channel partners

  • Facebook

  • display advertisement

  • point of sale

  • website

  • on premises

  • phone calls

  • mobile ads

  • Twitter

  • See 13 more

  • mobile

  • video

  • mobile app

  • games

  • e-mail

  • social media

  • offline

  • channel partners

  • Facebook

  • display advertisement

  • point of sale

  • website

  • on premises

  • phone calls

  • mobile ads

  • Twitter

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

high

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting