Singular Overview

Singular empowers top marketers at companies like Lyft and LinkedIn to unify marketing data and apply precise attribution. This platform offers a comprehensive view of marketing performance, enabling businesses to uncover insights that drive growth. Singular's end-to-end analytics and attribution tools provide smarter ROI insights, allowing for faster decision-making and strategic adjustments. This capability is crucial for businesses aiming to optimize their mobile marketing efforts and achieve measurable growth. By integrating data from multiple sources, Singular ensures marketers have access to accurate, real-time performance metrics, enhancing their ability to make informed decisions and achieve superior marketing outcomes.

Use Cases

Customers recommend Advertisement, Campaign Management, Social Media Analytics, as the business use cases that they have been most satisfied with while using Singular.

Other use cases:

  • Engagement Management
  • Sending & Publishing Communications
  • Digital Marketing
  • Competitive Intelligence
  • Channel Marketing
  • Helpdesk Management
  • Partner Marketing
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Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Singular.

Other priorities:

  • Increase Sales & Revenue
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Acquire Customers
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Visibility
  • Improve Digital And Social Presence
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Singular Use-Cases and Business Priorities: Customer Satisfaction Data

Singular works with different mediums / channels such as Mobile.

Singular's features include Dashboard, Calculator, Gamification, etc. and Singular support capabilities include Chat Support, Phone Support, Email Support, etc. also Singular analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Singular, we can collect every data point from every partner and measure results in a multitude of ways — by platform, partner, creative. There are always useful things to be learned about your business that can help you grow." - Patrick Witham

Singular, OWOX, Attentive, Alpha Anywhere, Broadstreet, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Singular is used by top marketers at companies like Lyft and Microsoft to unify marketing data and apply attribution. Performance insights are exposed to drive growth.

Popular Business Setting

for Singular

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Singular is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

Singular Customer wins, Customer success stories, Case studies

How efficiently Does Singular manage your Campaign Management?

What solutions does Singular provide for Social Media Analytics?

How can Singular enhance your Engagement Management process?

How does Singular address your Sending & Publishing Communications Challenges?

11 buyers and buying teams have used Cuspera to assess how well Singular solved their Mobile Marketing needs. Cuspera uses 1845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
Singular testimonial

Patrick Witham

Director of User Acquisition

Postmates
With Singular, we can collect every data point from every partner and measure results in a multitude of ways — by platform, partner, creative. There are always useful things to be learned about your business that can help you grow. Testimonial By Patrick Witham
Singular testimonial

Kasim Zorlu

VP of Performance Marketing

Rovio
Singular has been the key to uncovering ROI across our entire customer journey, which powers us to intelligently grow our business. By utilizing Singular’s Attribution as part of its larger platform to unify the data across our entire marketing stack, we’ve gained access to unrivaled granularity to... optimize against.

Testimonial By Kasim Zorlu
Singular testimonial

Rachel Chanco

Director of Digital Marketing & Mobile Growth

Personal Captial
One of the things I really love about working with Singular is I am able to understand a user journey from app install to a conversion that may occur on desktop. We talk a lot about cross-platform being a real problem within the industry and Singular is helping me solve for that. Testimonial By Rachel Chanco
CUSTOMERS TESTIMONIALS
Singular testimonial

Patrick Witham

Director of User Acquisition

Postmates
With Singular, we can collect every data point from every partner and measure results in a multitude of ways — by platform, partner, creative. There are always useful things to be learned about your business that can help you grow. Testimonial By Patrick Witham
Singular testimonial

Kasim Zorlu

VP of Performance Marketing

Rovio
Singular has been the key to uncovering ROI across our entire customer journey, which powers us to intelligently grow our business. By utilizing Singular’s Attribution as part of its larger platform to unify the data across our entire marketing stack, we’ve gained access to unrivaled granularity to... optimize against.

Testimonial By Kasim Zorlu
Singular testimonial

Rachel Chanco

Director of Digital Marketing & Mobile Growth

Personal Captial
One of the things I really love about working with Singular is I am able to understand a user journey from app install to a conversion that may occur on desktop. We talk a lot about cross-platform being a real problem within the industry and Singular is helping me solve for that. Testimonial By Rachel Chanco

Neon Play - Entertainment - Small

Singular and Bidshake helped Neon Play, a UK mobile game developer, speed up creative testing. Neon Play used Bidshake's Creative Manager and Singular's analytics integration to upload 3-10 new creat...ive concepts per week. This led to 43% more installs and a 22% lower cost per install. The team now tests more ads and keeps campaigns fresh. The solution reduced manual work and improved campaign results.

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LinkedIn - Internet - Very Large

Singular helped LinkedIn create a single source of truth for marketing performance. LinkedIn's internal marketing teams had separate KPIs and data, making alignment hard. With Singular, they unified ...front-end data from app attribution and web sources. This centralization improved efficiency and made executive reporting easier. LinkedIn values Singular's integrations and data aggregation for marketing analytics.

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Khatabook - Financial Services - Medium

Singular helped Khatabook gain over 10 million users in its first year. Khatabook used Singular’s mobile attribution, fraud prevention, and data aggregation tools. These solutions let Khatabook track... every ad dollar and block fraud. The team automated marketing data and improved campaign measurement. Khatabook reached businesses in 10,000+ towns across India with smarter, faster optimizations.

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Beat - Transportation/Trucking/Railroad - Large

Singular’s Fraud Prevention Suite helped Beat, a leading Latin American ride-hailing app, block 70% of ad fraud using advanced detection methods. Beat faced challenges with diverse fraud schemes due ...to multiple acquisition channels and hyperlocal marketing. By using Singular’s Next-gen Attribution and Analytics, Beat saved over €50K in marketing costs since 2019 and avoided hours of manual reconciliation. The platform’s pre-attribution rejection and clear fraud insights gave Beat strong protection and transparency.

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Neon Play - Entertainment

Neon Play used Singular and BidShake to speed up creative testing for their mobile games. Before, they could only launch one creative per network each week. With the new Creative Manager tool, they m...anaged creative assets faster and improved campaign results. This helped Neon Play keep user engagement high and reduce creative fatigue. The solution made it easier to test new ad concepts and reach more users.

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Lyft - Transportation/Trucking/Railroad - Large

Singular helps Lyft improve marketing measurement. Lyft's Head of Marketing Science, Alok Gupta, uses experimentation to test creative, spend, and channels. Measurement is key for Lyft to optimize ma...rketing and understand ROI. Gupta focuses on incrementality and multi-touch attribution. Measurement lets Lyft scale learning and make better investment decisions.

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Your first million users: Rocking the cold start with Hannah Parvaz

Video Thumbnail

Frequently Asked Questions(FAQ)

for Singular

What is Singular?

Singular is a marketing analytics and metric analysis tool that empower businesses to drive growth with unified marketing data, intelligent insights, and automation. It helps to grow market share, improve ROI and increase customer lifetime value.

It supports access to accurate and actionable cross-platform analytics instantly for better optimizations and transforms siloed marketing data into insights automatically. It also helps in tracking and measuring the path to conversion across channels with fraud detection and preventive methods

Some of its features include a Performance analytics dashboard, creative analytics dashboard, automated alerts, custom dimensions, custom metrics, export API and so on.

What is Singular used for?

Singular is a Mobile Marketing Software mainly used by its customers to Improve ROI and Enhance Customer Relationships by Advertisement, Campaign Management and Social Media Analytics .

What are the top features of Singular?

Dashboard, Calculator and Gamification are some of the top features of Singular.

Who uses Singular?

Singular is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are Singular alternatives?

OWOX, Attentive, Alpha Anywhere and Broadstreet are popular alternatives for Singular.

Where is Singular located?

Singular is headquartered at San Francisco, California.
lightning

Peers used Singular for advertisement and campaign management

Singular Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (5)
Analytics

4.26/5 ★

Read Reviews (340)
Custom Reports

4.19/5 ★

Read Reviews (315)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (5)
Analytics

4.26/5 ★

Read Reviews (340)
Custom Reports

4.19/5 ★

Read Reviews (315)

Software Failure Risk Guidance

?

for Singular

Overall Risk Meter

Low Medium High

Top Failure Risks for Singular

Singular News

Product

Singular + ChatGPT: first MMP to connect ChatGPT to all your marketing data

Singular has launched the first Model Context Protocol (MCP) integration with ChatGPT, enabling marketers to access marketing data through natural language. This integration allows app developers to gain insights into campaign performance, ROI, and ad effectiveness without technical expertise. The MCP ensures secure and auditable data access, enhancing marketing intelligence and agility for users.

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Product

AI-enabled marketing: what marketers are asking Singular via our Claude MCP integration

Singular has integrated its data and insights with Claude, an AI model, to enable marketers to use natural language queries for campaign insights. This integration allows marketers to analyze performance, track ROI, and gain insights quickly. The AI-enabled marketing tool supports queries in multiple languages, enhancing accessibility and usability for marketers worldwide.

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Product

Advanced Mobile Measurement is re-enabled: Singular now supports Metas AMM for both iOS and Android

Singular has re-enabled support for Metas Advanced Mobile Measurement (AMM) on both iOS and Android platforms. This update allows marketers to access granular campaign data from Meta, enhancing mobile attribution and marketing analytics capabilities. The integration benefits advertisers seeking deeper insights into user acquisition and campaign performance across Metas ecosystem.

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Product

Talk to your data: Singular launches instant AI-powered insights with top LLMs, starting with Claude

Singular has launched instant AI-powered marketing insights by integrating leading large language models, starting with Claude. This new feature enables marketers to interact directly with their data, generating actionable analytics and attribution insights in real time. The integration aims to streamline campaign optimization and decision-making across digital marketing channels.

Read more →

Singular Profile

Company Name

Singular

Company Website

https://www.singular.net/

HQ Location

San Francisco, California

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES B