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GWI vs Google Analytics 360: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of GWI vs. Google Analytics 360 is based on a specific set of business needs and context. The comparison uses 5705 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing GWI and Google Analytics 360

GWI, and Google Analytics 360 belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

GWI covers Social Media Management with Social Media, Advertisement with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

Google Analytics 360 focuses on Advertisement with Display Advertisement, Engagement Management with Website, Campaign Management with Video, Digital Marketing with Display Advertisement, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo GWI

Focus area

Software Failure Risk

  • medium

logo Google Analytics 360

Focus area

Google Analytics 360 is better than GWI for

Software Failure Risk

  • medium

About

On‑demand consumer research to power up marketing, strategy products, pitches

Business Analytics Tools & Solutions to better understand customers

Financials

SERIES B

SERIES A

Business Need

Total Processes
(we found evidences for)

61

83

Total Goals
(we found evidences for)

12

17

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account



engagement management

engaging and following up


communication management

sending & publishing communications



content management

content publishing



social media marketing


international marketing


segmentation and targeting



generation of new leads





influencer marketing



loyalty management


lead qualification

lead qualification: technographic


campaign management


personalized marketing


competitive intelligence


training & onboarding


customer feedback management


knowledge management






sales document management





helpdesk management



sales call management


touchpoint management



conversion management



workflow management


channel management


Top Goals

Goals Achieved

  • Improve brand engagement

  • Acquire customers

  • Build brand awareness

  • Improve digital and social presence

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Improve visibility

  • Improve consistency

  • See 9 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Improve navigation

  • Improve visibility

  • Establish thought leadership

  • See 14 more

Top Channels

Channels Used

  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more
  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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high

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Business Setting