cuspera logo CUSPERA

HARO vs Muck Rack: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of HARO vs. Muck Rack is based on a specific set of business needs and context. The comparison uses 3029 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing HARO and Muck Rack

HARO, Muck Rack, Prezly, NinjaOutreach, etc., belong to a category of solutions that help Public Relations. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

HARO covers Public Relations, Sales Document Management with E-Mail, Communication Management with E-Mail, Content Management, etc.

Muck Rack focuses on Public Relations, Social Media Management with Social Media, Communication Management with Social Media, Collaboration, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo HARO

Focus area

Software Failure Risk

  • medium

logo Muck Rack

Focus area

Muck Rack is better than HARO for

Software Failure Risk

  • medium

About

Help A Reporter - HARO

Muck Rack for journalists and public relations

Age

2016

Financials

IPO

Business Need

Total Processes
(we found evidences for)

52

55

Total Goals
(we found evidences for)

13

10

Top Processes

Evidences indicate better relative satisfaction



sales document management

proposal & quote management


communication management

sending & publishing communications

tracking & monitoring communications


content publishing


engagement management

engaging and following up



helpdesk management


generation of new leads


social media management

scheduling post to social media

engaging on social media

social media analytics

monitoring social media




campaign management





contact list management




workflow management


trade show marketing


relationship management


rating and review management


training & onboarding


identify target customers


loyalty management

identify target customers


Top Goals

Goals Achieved

  • Acquire customers

  • Establish thought leadership

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Scale best practices

  • Improve brand engagement

  • Improve internal communications

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Launch new products

  • Increase sales & revenue

  • Grow market share

  • See 10 more
  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Improve ROI

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Establish thought leadership

  • See 7 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • e-mail

  • website

  • offline

  • magazine

  • print media

  • point of sale

  • games

  • chat

  • video

  • promotions

  • phone calls

  • mass media

  • Netflix

  • Slack

  • events

  • trade shows

  • coupons

  • on premises

  • mobile

  • radio

  • causes and charity

  • review sites

  • LinkedIn

  • Pinterest

  • Instagram

  • television

  • newsletter

  • Twitter

  • See 28 more
  • social media

  • user generated content

  • blogs

  • e-mail

  • website

  • offline

  • magazine

  • print media

  • point of sale

  • games

  • chat

  • video

  • promotions

  • phone calls

  • mass media

  • Netflix

  • Slack

  • events

  • trade shows

  • coupons

  • on premises

  • mobile

  • radio

  • causes and charity

  • review sites

  • LinkedIn

  • Pinterest

  • Instagram

  • television

  • newsletter

  • Twitter

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting