Hootsuite and Agorapulse, An In-Depth Comparison 2024

Comparison Summary

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Agorapulse: Agorapulse simplifies social media management by organizing inboxes, publishing, reporting, and monitoring. Team collaboration is enhanced, saving users time and effort.

Hootsuite and Agorapulse: Customer Satisfaction Data

Most deployed common Use Cases for Hootsuite and Agorapulse

What Are the key features of Hootsuite and Agorapulse for Social Media Management?

Both tools offer dashboards for managing multiple social media accounts and scheduling posts. Hootsuite excels in managing and tracking social media content while Agorapulse focuses on analyzing social media engagement. Hootsuite provides robust social media monitoring while Agorapulse lacks advanced analytics features.

"...Its simplistic layout makes it easy to setup your social media accounts and post to them simultaneously...." Peer review by Sidy F., Marketing Coordinator, Non-Profit Organization Management

"...The main things that Agorapulse helps me to addresses are social media scheduling and reporting/insights...." Peer review by Zoë White, Marketing and Communications Manager, Big Change

How does Hootsuite and Agorapulse facilitate Communication Management?

Hootsuite and Agorapulse are similar in that they both allow users to schedule and monitor social media posts across multiple platforms. They also provide analytics to measure post performance. However, Hootsuite is more focused on publishing while Agorapulse offers a wider range of features, including social inbox and social listening. Both tools have limitations; for example, Hootsuite struggles with consistent post publishing while Agorapulse lacks a comprehensive publishing calendar.

"...This service allows us to upload our social media posts for the month in an organized and quick manner...." Peer review by Karissa D., Marketing and Advertising

"...The calendar makes it very easy to see how full a certain day or week is with social media posts. ...." Peer review by Dave P., Editor in Chief, Media Production

How does Hootsuite and Agorapulse facilitate Engagement Management?

Hootsuite and Agorapulse both aid in managing social media engagement. Hootsuite offers a centralized platform for managing multiple social media channels, scheduling posts, and tracking engagement. Agorapulse focuses on managing engagement across platforms, with features for assigning tasks, scheduling posts, and monitoring engagement opportunities. Both tools provide reports on engagement performance, but Hootsuite offers more detailed analytics. Agorapulse lacks the ability to engage directly within the app.

"...The move toward a multichannel customer engagement centre has seen the customer support organization achieve a customer satisfaction level of 93%...." Peer review by Kenneth Law, Customer Support Knowledge and Social Media Manager, Marketo

"...When we started, we were not even thinking about engagement, but now through the social inbox...." Peer review by Joey M., Education

What solutions does Hootsuite and Agorapulse provide for Content Management?

Hootsuite and Agorapulse both allow users to schedule and publish content to multiple social media platforms. Hootsuite offers a comprehensive dashboard view of all linked social accounts, while Agorapulse provides a calendar view for scheduling content. Both tools have limitations, such as occasional link-sharing issues. Hootsuite does not track clicks or shares for links added outside the platform using URL shorteners other than ow.ly or ht.ly.

"...I also use Hootsuite to upload and schedule content for Facebook business page. ...." Peer review by Kendra C., Brand Stylist, Marketing and Advertising

"...It has also really helped us to be able to schedule social media posts and organize content...." Peer review by Mandi Kohlmeier, Photographer's Assistant, Bruton Stroube Studios