Hootsuite and Buzzsumo, An In-Depth Comparison 2024

Comparison Summary

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Hootsuite and Buzzsumo: Customer Satisfaction Data

Most deployed common Use Cases for Hootsuite and Buzzsumo

How can Hootsuite and Buzzsumo optimize your Social Media Management Workflow?

Hootsuite and Buzzsumo are both used for social media management. Hootsuite focuses on scheduling, posting, and tracking social media content, while Buzzsumo analyzes content performance and identifies influencers. Hootsuite helps manage multiple social media accounts from one dashboard, while Buzzsumo provides insights into content engagement and trends. However, both tools have limitations; Hootsuite lacks the ability to syndicate posts to Google My Business, and Buzzsumo no longer counts LinkedIn shares.

"...It is very appropriate to manage personal social networks, since the free version only supports 3 social profiles...." Peer review by María Barreto, Desarrollador Web Senior, MT Marketing C.A.

"...Backlinks per connection are shown and the amount of shares on each social network has increased for us...." Peer review by Paul K, Marketing Assistant, Marketing and Advertising

What Are the key features of Hootsuite and Buzzsumo for Content Management?

Hootsuite and Buzzsumo are both used for managing content. Hootsuite allows users to schedule and post content to multiple social media platforms. Buzzsumo provides data about social media content performance and helps find popular content. Hootsuite focuses on scheduling and publishing content, while Buzzsumo focuses on analyzing and curating content. A limitation of both is that they do not support all URL shorteners.

"...The best feature of HootSuite is the ability to schedule content to be published on multiple social media platforms...." Peer review by Sarah R., Marketing and Advertising

"...It's also great to see how well the content for your website has been performing over time on social media, and assess what topics audiences care about so we can curate content accordingly...." Peer review by Verified User, Analyst in Other, Marketing and Advertising

How can Hootsuite and Buzzsumo optimize your Communication Management Workflow?

Hootsuite and BuzzSumo both aid in communication management. Hootsuite allows for scheduling, publishing, and monitoring social media posts across platforms. BuzzSumo focuses on content research and social tracking. Hootsuite allows for direct social media post publishing while BuzzSumo primarily aids in content discovery. However, both have limitations, such as BuzzSumo's inability to fully satisfy monitoring and strategy needs.

"...This service allows us to upload our social media posts for the month in an organized and quick manner...." Peer review by Karissa D., Marketing and Advertising

"...I enjoy that this service integrates articles, blogs, social posts, infographs and more...." Peer review by Chip R., Managing Partner, Management Consulting

How does Hootsuite and Buzzsumo facilitate Engagement Management?

Hootsuite and Buzzsumo both focus on engagement management, but differ in their approach. Hootsuite focuses on scheduling and monitoring posts across different social media platforms. Buzzsumo, on the other hand, emphasizes discovering content that drives engagement by analyzing social data and identifying trending topics. Buzzsumo is limited by its lack of backlink analysis and its focus on content from the past five years.

"...HootSuite Enterprise has assisted our small team at Tourism Jasper be more engaged with visitors and potential visitors...." Peer review by Kyle Harms, Digital Marketing Specialist, Tourism Jasper

"...You can detect you best content by engagement in social media super easily, which is awesome...." Peer review by Verified Reviewer, Financial Services

What Are the key features of Hootsuite and Buzzsumo for Social Media Marketing?

Hootsuite and Buzzsumo both assist with social media marketing. Hootsuite helps schedule and manage social media posts while Buzzsumo analyzes content and trends. Hootsuite offers a certification program, while Buzzsumo provides robust customer support. Hootsuite can be expensive for small businesses, while Buzzsumo offers a free version.

"...I like its dashboard interface, its easy to understand for any beginner starting social media marketing for its brand or services...." Peer review by Ved Prakash Y, Content & Social Media Manager, Internet