Overview: Hootsuite and Buzzsumo as Social Media Marketing Category solutions.

Hootsuite and Buzzsumo both excel in the Social Media Marketing sphere but cater to slightly different needs. Hootsuite is a comprehensive solution for enterprises prioritizing social media management and metrics, with robust support for large teams and diverse industry applications. Buzzsumo, meanwhile, shines in content-focused tasks, helping smaller-scale teams boost ROI through competitive analysis and content discovery, though with less expansive support options.

Hootsuite and Buzzsumo: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Hootsuite facilitates a range of activities from social media management to scheduling posts. It's particularly useful for businesses managing communication across platforms. read more →

Buzzsumo supports content management with a focus on engagement and analysis. Ideal for teams that prioritize content sharing and social insight. read more →

Business Goals

With Hootsuite, companies can improve their digital presence and acquire customers. It's effective for enhancing brand engagement and customer relationships. read more →

Buzzsumo assists in acquiring customers and growing market share. It's also aimed at developing thought leadership in digital spaces. read more →

Core Features

Hootsuite's standout features include comprehensive analytics, data export capabilities, and custom reporting. These features are essential for teams needing detailed social media performance insights. read more →

Buzzsumo boasts custom reports and integration options. These features help teams gain competitive insights and streamline content strategies. read more →

Vendor Support

Hootsuite offers extensive support options including 24/7 availability. This reflects its catering to large enterprises with varied support needs. read more →

Buzzsumo offers limited support, primarily through chat. It's suitable for smaller teams that need less immediate assistance. read more →

Segments and Industries

Hootsuite sees significant use in large enterprises and the marketing industry. It fits businesses needing comprehensive social media solutions. read more →

Buzzsumo is popular among marketing and media industries, with a focus on small to mid-sized enterprises. It's tailored for content-focused teams. read more →

Operational Alignment

Hootsuite integrates well into large-scale operations with complex social media management needs. It's designed for comprehensive engagement and management. read more →

Buzzsumo aligns with smaller operations aiming to enhance content performance and social engagement. It's crafted for specific content management workflows. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Phone Support

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Email Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Hootsuite and Buzzsumo

What solutions does Hootsuite and Buzzsumo provide for Social Media Management?

Hootsuite and Buzzsumo are both used for social media management. Hootsuite focuses on scheduling, posting, and tracking social media content, while Buzzsumo analyzes content performance and identifies influencers. Hootsuite helps manage multiple social media accounts from one dashboard, while Buzzsumo provides insights into content engagement and trends. However, both tools have limitations; Hootsuite lacks the ability to syndicate posts to Google My Business, and Buzzsumo no longer counts LinkedIn shares.

"...Its simplistic layout makes it easy to setup your social media accounts and post to them simultaneously...." Peer review by Sidy F., Marketing Coordinator, Non-Profit Organization Management

"...Originally, it was a good tool for us to get some data on social sharing for our content and help us identify any influencers...." Peer review by Steven T., Marketing Manager, Real Estate

How does Hootsuite and Buzzsumo facilitate Content Management?

Hootsuite and Buzzsumo are both used for managing content. Hootsuite allows users to schedule and post content to multiple social media platforms. Buzzsumo provides data about social media content performance and helps find popular content. Hootsuite focuses on scheduling and publishing content, while Buzzsumo focuses on analyzing and curating content. A limitation of both is that they do not support all URL shorteners.

"...The scheduling feature allows me to plan my social media marketing content weeks and even months in advance...." Peer review by Wesley H., Administrative Director, Non-Profit Organization Management

"...Which is what most companies struggle with - how to operationalize content marketing and how to do it well...." Peer review by Meyrick D'Souza, CEO, Redshift Pte Ltd

How efficiently Does Hootsuite and Buzzsumo manage your Communication Management?

Hootsuite and BuzzSumo both aid in communication management. Hootsuite allows for scheduling, publishing, and monitoring social media posts across platforms. BuzzSumo focuses on content research and social tracking. Hootsuite allows for direct social media post publishing while BuzzSumo primarily aids in content discovery. However, both have limitations, such as BuzzSumo's inability to fully satisfy monitoring and strategy needs.

"...You can also track and monitor some of your social media accounts at one time...." Peer review by Lynette O, Oregon Broker, Real Estate

"...While it's dense, I have still never found software that does buzzsumo does for finding articles to post to our social media. . ...." Peer review by Verified Reviewer, Legal Services

What solutions does Hootsuite and Buzzsumo provide for Engagement Management?

Hootsuite and Buzzsumo both focus on engagement management, but differ in their approach. Hootsuite focuses on scheduling and monitoring posts across different social media platforms. Buzzsumo, on the other hand, emphasizes discovering content that drives engagement by analyzing social data and identifying trending topics. Buzzsumo is limited by its lack of backlink analysis and its focus on content from the past five years.

"...It improves customer service as well, since you can moderate and engage with others in the software...." Peer review by Cheryl L., Social Media Specialist , Marketing and Advertising

"...If you are monitoring an influencer campaign (blogging only) you can add the links to a project for monitoring engagement, this is useful if you are not using another tool...." Peer review by User