Comparison Summary
Introducing Hootsuite and DrumUp
Hootsuite, Buffer, Sprout Social, etc., belong to a category of solutions that help Social Media Marketing, whereas DrumUp, MarketBeam, Employee Advocacy by Sprout Social, etc., belong to a category of solutions that help Advocacy Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Hootsuite covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.
DrumUp focuses on Social Media Management with Social Media, Content Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.
"Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how t...o strategically fit social into the strategic planning process. " - Heather Bisset
"Great tool to find new ideas to publish on social media. In these times you need a proficient way to improve your posts, and that’s why I find DrumUp useful. " - Gerardo Mendoza
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles
Content Marketing & Social Media Management Tool
Age
2008
Financials
SERIES C
PRIVATE
Business Need
Total Processes
(we found evidences for)
128
43
Total Goals
(we found evidences for)
20
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve digital and social presence
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Acquire customers
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Improve ROI
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Build brand awareness
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Enhance customer relationships
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Improve brand engagement
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Increase sales & revenue
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Scale best practices
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Improve internal communications
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Grow market share
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Enter new markets internationally or locally
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Launch new products
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Establish thought leadership
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Improve efficiency
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Improve visibility
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Improve consistency
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Manage risk
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Improve stakeholder relations
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Increase customer life time value
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Improve navigation
- See 17 more
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Improve digital and social presence
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Improve brand engagement
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Grow market share
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Acquire customers
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Build brand awareness
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Enhance customer relationships
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Improve ROI
- See 4 more
Top Channels
Channels Used
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social media
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user generated content
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blogs
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mobile
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mobile app
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website
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LinkedIn
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Twitter
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promotions
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Facebook
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e-mail
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chat
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Slack
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Facebook page
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video
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offline
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point of sale
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newsletter
- See 15 more
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social media
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user generated content
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blogs
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mobile
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mobile app
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website
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LinkedIn
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Twitter
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promotions
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Facebook
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e-mail
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chat
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Slack
-
Facebook page
-
video
-
offline
-
point of sale
-
newsletter
- See 15 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
