Hootsuite and Facebook For Business, An In-Depth Comparison 2024

Comparison Summary

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Facebook For Business: Facebook-for-business provides marketing tips, best practices, and case studies. Meta for Business offers news and advertising advice to achieve business goals.

Hootsuite and Facebook For Business: Customer Satisfaction Data

Most deployed common Use Cases for Hootsuite and Facebook For Business

How can Hootsuite and Facebook For Business enhance your Social Media Management process?

Hootsuite and Facebook for Business both manage social media accounts and schedule posts. Hootsuite excels in consolidating multiple social media platforms into one dashboard, providing an overview of all accounts. In contrast, Facebook for Business focuses on managing Facebook pages and campaigns, offering features for advertising and analytics. Both tools have limitations, such as Hootsuite's lack of Google My Business integration and Facebook for Business's limited reporting capabilities.

"...I think this is the next phase for all business to use some sort of social media scheduler / automater...." Peer review by Laura S., SVP, Banking

"...It is also linked to Instagram so is even easier to post over multiple social channels...." Peer review by User

How does Hootsuite and Facebook For Business facilitate Communication Management?

Hootsuite allows users to schedule and monitor social media posts across multiple platforms from a single dashboard. Facebook for Business enables users to create and run targeted social media advertising campaigns. Hootsuite focuses on managing and monitoring social media activity, while Facebook for Business emphasizes targeted advertising and audience engagement. Both tools have limitations, as Hootsuite sometimes experiences connectivity issues, and Facebook for Business can encounter security and technical glitches.

"...We use HootSuite Free to initially examine the cross-social media postings and activities of a client...." Peer review by Richard Chen, Frontend Web Developer, Catch New York

"...It also seems the news that published to a companies website may be different from their Facebook posts in that the Facebook posts are more frequent...." Peer review by Tom B, SharePoint Administrator, Education

What solutions does Hootsuite and Facebook For Business provide for Engagement Management?

Hootsuite and Facebook for Business both provide tools for managing engagement on social media. Hootsuite offers a centralized platform for scheduling posts and monitoring engagement across multiple channels, while Facebook for Business focuses primarily on engagement within the Facebook platform. Facebook for Business offers insights into audience demographics and engagement patterns, allowing businesses to tailor content for increased interaction. Hootsuite excels at providing comprehensive reporting on engagement across various platforms, but both tools have limitations as they may not fully address the evolving landscape of social media engagement.

"...Their analytics page is great for tracking engagement and seeing which content does the best. . ...." Peer review by Sidy F., Marketing Coordinator, Non-Profit Organization Management

"...Facebook for Business allows me to reach an incredibly enormous and engaged audience...." Peer review by Oscar P, Legislative Staff, Government Administration

How does Hootsuite and Facebook For Business address your Content Management Challenges?

Hootsuite and Facebook For Business both help users schedule and manage content for social media. However, Hootsuite provides a comprehensive dashboard to view all linked social accounts, while Facebook For Business primarily focuses on managing content within the Facebook ecosystem. Hootsuite allows for content publishing across various platforms, while Facebook For Business primarily focuses on Facebook and Instagram. Both tools have limitations. Hootsuite struggles to track clicks and shares for links added outside of the platform, while Facebook For Business can lack content audit controls, potentially allowing unpleasant content to spread.

"...Also, my team and I can stay on the same page as far as scheduling and managing content...." Peer review by Chelsea B, Franchise Communication Strategist

"...It's easy to set up a page for your group/business, to post content and to engage with followers and customers...." Peer review by Andrew P., Marketing and Advertising