Hootsuite vs. Lately: Social Media Marketing Solution Comparison 2025

Overview: Hootsuite and Lately as Social Media Marketing Category solutions.

Hootsuite is widely used for extensive social media management with strong analytics features, favored by large enterprises across various industries. In contrast, Lately focuses on smaller-scale social media solutions with AI-powered features, primarily used by the consumer goods sector.

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Lately: Lately uses AI and Neuroscience to transform longform content into impactful social media posts. Brand dialects and nuances are learned for tailored marketing.

Hootsuite and Lately: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Hootsuite excels in comprehensive social media management, including engaging on platforms and scheduling posts. Ideal for managing multiple accounts efficiently. read more →

Lately supports social media management with a focus on scheduling and engagement, catering to a more targeted reach. read more →

Business Goals

Hootsuite enhances digital presence and improves brand engagement, making it suitable for brand-building and customer acquisition. read more →

Lately is geared towards establishing thought leadership and acquiring customers, aligning with niche market expansion. read more →

Core Features

Hootsuite offers advanced analytics and custom reporting, while ensuring data security and privacy. read more →

Lately provides AI-powered tools and basic analytics, supporting creative and content-focused strategies. read more →

Vendor Support

Hootsuite provides comprehensive 24/7 support, including email, phone, and chat options, meeting diverse user needs. read more →

Lately offers limited 24/7 support, reflecting its simpler user requirements and smaller scale of operations. read more →

Segments and Industries

Hootsuite predominantly serves large enterprises across various sectors including marketing and education. read more →

Lately is popular among large enterprises in consumer goods and media production industries, suitable for targeted campaigns. read more →

Operational Alignment

Hootsuite integrates seamlessly into large organizational workflows, supporting robust operations. read more →

Lately fits well into more straightforward operations with its focus on essential social media tactics. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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No Data

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Phone Support

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Email Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Hootsuite and Lately

How can Hootsuite and Lately optimize your Social Media Management Workflow?

Hootsuite and Lately both manage social media content. Hootsuite focuses on scheduling, posting, and monitoring social media accounts. Lately uses AI to generate social media content and analytics. Both tools offer dashboards for managing multiple accounts, but Hootsuite lacks advanced social monitoring features while Lately has a limited number of accounts on the basic plan.

"...It allows you to monitor and interact with multiple social accounts all from the Hootsuite dashboard...." Peer review by Anne M., Front End Developer, Internet

"...A dashboad, social calendar and management, google and social analytics, helps you track influencers and you can have as many users as needed...." Peer review by Terry D., Partner, Consumer Goods

What makes Hootsuite and Lately ideal for Communication Management?

Hootsuite and Lately both allow users to schedule and publish social media posts across multiple platforms. Hootsuite focuses on providing a centralized dashboard for managing and monitoring social media activity, while Lately uses artificial intelligence (AI) to generate social media posts based on user-provided content. Hootsuite offers a more traditional approach to social media management, while Lately offers a more automated and AI-driven approach. However, both tools have limitations, such as Hootsuite's inability to modify multiple scheduled posts simultaneously and Lately's reliance on AI-generated content.

"...I'm able to link both personal and professional accounts, and enjoy the ability to schedule social posts. ...." Peer review by Kristi P., Chief Do-Gooder, Marketing and Advertising

"...Each social media post that gets created is a different quote that our A.I. knows will get you the highest engagement...." Lately UpConent Integration

Why is Hootsuite and Lately the best choice for Content Management?

Hootsuite and Lately both allow users to schedule content for social media. Hootsuite offers a comprehensive dashboard view of all linked social accounts. Lately uses AI to create and manage social media content. Lately also includes project management and analytics features in its platform.

"...Due to significant number of social media account and platforms we use, content management was a struggle...." Peer review by Verified Reviewer, Education

"...It's basically 5 tools within one platform: marketing calendar, task assignment, post scheduling, content creation, omni-analytics...." Peer review by Chi H, Marketing Analyst, Internet

How can Hootsuite and Lately optimize your Social Media Marketing Workflow?

Hootsuite and Lately are both tools for managing social media marketing. Hootsuite helps users schedule and publish content across multiple platforms, while Lately focuses on creating and distributing content. Hootsuite offers a certification program, but Lately's AI-powered platform automates content creation and distribution. Lately is geared toward scaling social media marketing programs, whereas Hootsuite is more focused on managing and analyzing content.

"...It took a little while to get used to the dashboard, but functionally it is an essential part of our day-to-day social media marketing...." Peer review by Josephine H, Director of Content & Marketing, Marketing and Advertising

"...MORE LEADS And higher quality leads when actively used by marketing and sales Ready to Run Social Media Marketing Like a Pro? ..." Lately Social Media AI Content Platform