Hootsuite and Lately, An In-Depth Comparison 2024

Comparison Summary

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Lately: Lately uses AI and Neuroscience to transform longform content into impactful social media posts. Brand dialects and nuances are learned for tailored marketing.

Hootsuite and Lately: Customer Satisfaction Data

Most deployed common Use Cases for Hootsuite and Lately

Why is Hootsuite and Lately the best choice for Social Media Management?

Hootsuite and Lately both manage social media content. Hootsuite focuses on scheduling, posting, and monitoring social media accounts. Lately uses AI to generate social media content and analytics. Both tools offer dashboards for managing multiple accounts, but Hootsuite lacks advanced social monitoring features while Lately has a limited number of accounts on the basic plan.

"...I also love how they have metrics and analytics for each of your social media accounts...." Peer review by Kayla S., Communications Specialist, Non-Profit Organization Management

"...We're able to have one place where both project management, social media content generation, and accountability practices rest in one place...." Peer review by Blake P, Operations

How can Hootsuite and Lately enhance your Communication Management process?

Hootsuite and Lately both allow users to schedule and publish social media posts across multiple platforms. Hootsuite focuses on providing a centralized dashboard for managing and monitoring social media activity, while Lately uses artificial intelligence (AI) to generate social media posts based on user-provided content. Hootsuite offers a more traditional approach to social media management, while Lately offers a more automated and AI-driven approach. However, both tools have limitations, such as Hootsuite's inability to modify multiple scheduled posts simultaneously and Lately's reliance on AI-generated content.

"...I love the user friendliness and how this allows me to plan all of my social postings...." Peer review by Melanie S, Internal Communications Coordinator, Education

"...Our A.I. constantly learns from your past social media posts and builds a writing model based on what is most engaging for your audience...." Lately Social Media AI Content Platform

What Are the key features of Hootsuite and Lately for Content Management?

Hootsuite and Lately both allow users to schedule content for social media. Hootsuite offers a comprehensive dashboard view of all linked social accounts. Lately uses AI to create and manage social media content. Lately also includes project management and analytics features in its platform.

"...I would later see this content as intended on not just one social media page, but all of them...." Peer review by Laura Lee T, Customer Service Intern, Marketing and Advertising

"...It's basically 5 tools within one platform: marketing calendar, task assignment, post scheduling, content creation, omni-analytics...." Peer review by Chi H, Marketing Analyst, Internet

How efficiently Does Hootsuite and Lately manage your Social Media Marketing?

Hootsuite and Lately are both tools for managing social media marketing. Hootsuite helps users schedule and publish content across multiple platforms, while Lately focuses on creating and distributing content. Hootsuite offers a certification program, but Lately's AI-powered platform automates content creation and distribution. Lately is geared toward scaling social media marketing programs, whereas Hootsuite is more focused on managing and analyzing content.

"...This will definitely increase your efficiency and decrease the amount of time spent doing social media marketing...." Peer review by Lindsey Salls, Marketing and Advertising

"...If you spend any amount of time working on social media marketing, you know the workload can be time-consuming...." 6 Best AI Marketing Tools to Boost Your Business