Hootsuite and Oktopost, An In-Depth Comparison 2024

Comparison Summary

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Oktopost: Oktopost is a B2B social engagement suite aiding data-driven organizations in achieving marketing goals. A demo can be booked to explore its features.

Hootsuite and Oktopost: Customer Satisfaction Data

Most deployed common Use Cases for Hootsuite and Oktopost

How can Hootsuite and Oktopost optimize your Social Media Management Workflow?

Hootsuite and Oktopost both manage social media content, scheduling, posting, and responding to followers' comments. Hootsuite excels at managing multiple social media accounts in one place, while Oktopost focuses on B2B marketing and employee advocacy. Oktopost provides campaign-based management and more robust analytics, but Hootsuite offers a simpler user experience. However, both have limitations, as Hootsuite lacks the ability to syndicate social posts to Google My Business and Oktopost's analytics dashboard could be more intuitive.

"...Social media management - switched to another platform though because we wanted a more in depth / analytical solution...." Peer review by Brea W, Marketing Specialist, Design

"...It has been instrumental in getting my employees active on social and sharing our content...." Peer review by Britta M., Communications Manager (Marketing), Computer Software

What makes Hootsuite and Oktopost ideal for Communication Management?

Hootsuite and Oktopost both offer features for scheduling and tracking social media posts. Hootsuite focuses on managing multiple social media platforms from one dashboard, while Oktopost emphasizes B2B marketing by tracking social posts to lead conversion. Oktopost allows users to categorize campaigns by color for better organization, while Hootsuite offers features for publishing videos on Instagram. Both tools have limitations, such as Hootsuite's inability to modify scheduled posts across multiple platforms and Oktopost's inability to publish posts to multiple channels simultaneously.

"...We currently use Hootsuite Pro to manage and schedule our social media posts from Facebook, Twitter, and LinkedIn...." Peer review by F. Flobo Boyce, Content Specialist/Strategist, Electro Rent Corporation

"...I like that I can track leads in Marketo and track their social insights...." Peer review by User

What makes Hootsuite and Oktopost ideal for Engagement Management?

Hootsuite and Oktopost are similar in their ability to manage social media engagement across multiple platforms. Both tools can schedule posts, monitor engagement, and provide analytics. However, Hootsuite focuses on centralized management of social media channels, while Oktopost emphasizes team engagement and advocacy. A limitation of both tools is the lack of comprehensive data collection beyond reach and engagement.

"...At Local World we use HootSuite to manage our 400+ social media networks for posting, engagement, social insights and search...." Peer review by Scott Hornsby, Head of Social Media, Local World Media

"...You can see how many posts you sent, how many engagements were created, down to clicks and conversions...." Peer review by Anna H, Marketing Strategist, Human Resources

How can Hootsuite and Oktopost optimize your Content Management Workflow?

Hootsuite and Oktopost are both tools for scheduling content across multiple social media platforms. Hootsuite allows users to build a custom dashboard to view all social media profiles and has a comprehensive view of content published. Oktopost has an employee advocacy feature that allows for the sharing of trusted content across an organization, while Hootsuite does not. Oktopost's limitations include its lack of automated content optimization and restrictions on media uploads, while Hootsuite does not track clicks or shares for links shortened using methods other than ow.ly or ht.ly.

"...This makes cross posting content much easier and means I only have to think about social media planning one day a week...." Peer review by Grace B, Project Coordinator, Non-Profit Organization Management

"...We have a big team located in 9 countries and Oktopost enables us to publish content easily...." Peer review by User

Hootsuite in Action: Unique Use Cases

What makes Hootsuite ideal for Social Media Marketing?

Oktopost in Action: Unique Use Cases

How can Oktopost optimize your Advocacy Management Workflow?

About

Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles

B2B Social Media Management Platform

Age

2008

2013

Financials

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

Read peer / expert warnings.

Data Export

Read peer / expert warnings.

Support

24/7 Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Others

AI Powered

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

Analytics

Read peer / expert warnings.

Hootsuite and Oktopost, An In-Depth Comparison 2024

Comparison Summary

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Oktopost: Oktopost is a B2B social engagement suite aiding data-driven organizations in achieving marketing goals. A demo can be booked to explore its features.

Hootsuite

Focus area

Hootsuite is better than Oktopost for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Oktopost

Focus area

Oktopost is better than Hootsuite for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Hootsuite and Oktopost: Customer Satisfaction Data

Most deployed common Use Cases for Hootsuite and Oktopost

How can Hootsuite and Oktopost optimize your Social Media Management Workflow?

What makes Hootsuite and Oktopost ideal for Communication Management?

What makes Hootsuite and Oktopost ideal for Engagement Management?

How can Hootsuite and Oktopost optimize your Content Management Workflow?

Hootsuite in Action: Unique Use Cases

What makes Hootsuite ideal for Social Media Marketing?

Oktopost in Action: Unique Use Cases

How can Oktopost optimize your Advocacy Management Workflow?

Failure Risk Guidance Security Report?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Business Setting

Hootsuite and Oktopost, An In-Depth Comparison 2024

Comparison Summary

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow. Oktopost: Oktopost is a B2B social engagement suite aiding data-driven organizations in achieving marketing goals. A demo can be booked to explore its features.

Hootsuite

Focus area

Hootsuite is better than Oktopost for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Oktopost

Focus area

Oktopost is better than Hootsuite for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Hootsuite and Oktopost: Customer Satisfaction Data

Most deployed common Use Cases for Hootsuite and Oktopost

How can Hootsuite and Oktopost optimize your Social Media Management Workflow?

What makes Hootsuite and Oktopost ideal for Communication Management?

What makes Hootsuite and Oktopost ideal for Engagement Management?

How can Hootsuite and Oktopost optimize your Content Management Workflow?

Hootsuite in Action: Unique Use Cases

What makes Hootsuite ideal for Social Media Marketing?

Oktopost in Action: Unique Use Cases

How can Oktopost optimize your Advocacy Management Workflow?

Failure Risk Guidance Security Report?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Business Setting

Get a personalised risk report for Hootsuite

Get a personalised risk report for Oktopost

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Oktopost: Oktopost is a B2B social engagement suite aiding data-driven organizations in achieving marketing goals. A demo can be booked to explore its features.

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.