Hootsuite and Planoly, An In-Depth Comparison 2024

Comparison Summary

Hootsuite: Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Planoly: Planoly enables businesses to manage and schedule Instagram posts, creating cohesive feeds and improving social presence. Features include content planning for multiple platforms and transforming social content into storefronts.

Hootsuite and Planoly: Customer Satisfaction Data

Most deployed common Use Cases for Hootsuite and Planoly

How can Hootsuite and Planoly enhance your Social Media Management process?

Both tools streamline social media management by enabling scheduling and tracking of posts. Hootsuite offers a comprehensive dashboard for managing multiple social media platforms, while Planoly focuses on visual planning and scheduling for Instagram. Hootsuite provides more advanced features for monitoring and analytics, whereas Planoly excels in simplifying Instagram content planning. A limitation of Planoly is its inability to engage with posts from others.

"...It allows you to monitor and interact with multiple social accounts all from the Hootsuite dashboard...." Peer review by Anne M., Front End Developer, Internet

"...Planoly helps us schedule social media posts approximately 14x weekly...." Peer review by Administrator

How efficiently Does Hootsuite and Planoly manage your Communication Management?

Hootsuite and Planoly both allow scheduling and publishing of social media posts across multiple platforms. Hootsuite offers a wider range of platform integrations, including YouTube, while Planoly focuses primarily on Instagram. Both tools provide dashboards for monitoring social media activity, but Hootsuite offers more extensive analytics features. Planoly excels in visual planning and grid layout for Instagram, while Hootsuite provides more robust content scheduling and management capabilities. A limitation shared by both tools is the inability to schedule story posts on all platforms.

"...We use Hootsuite to automate our social media posts across Facebook, Instagram and Twitter for our entire organization...." Peer review by Ed Hart, Chief Marketing Officer, South Cypress

"...Planoly is a great tool for scheduling social media posts and playing with grid layouts which is the epitome of a great insta feed...." Peer review by Clair T, Social Media Intern, Marketing and Advertising

What solutions does Hootsuite and Planoly provide for Content Management?

Both tools enable users to schedule content across multiple social media platforms. Hootsuite provides a comprehensive dashboard view of linked social accounts, while Planoly offers a visual content management experience. Hootsuite's functionality extends beyond Instagram, allowing users to publish content to platforms like Twitter and LinkedIn. Both tools have limitations; for example, Hootsuite may not track click and share data for certain links, while Planoly occasionally experiences posting issues without notification.

"...- you can build your own dashboard to see all social media profiles on one view - easy way to post content..." Peer review by Marcel Kattner

"...It allows us to auto post & plan content for the future on instagram...." Peer review by Ebony T, Project Manager & Social Media Strategist , Marketing and Advertising

What solutions does Hootsuite and Planoly provide for Engagement Management?

Hootsuite provides a centralized platform for managing multiple social media channels, offering analytics, engagement tracking, and reporting. Planoly focuses on Instagram and Pinterest, allowing users to schedule posts, track engagement, and analyze performance. Hootsuite allows users to engage with followers across multiple platforms, while Planoly primarily focuses on scheduling and analyzing engagement within Instagram and Pinterest. However, Planoly's lack of engagement features for other platforms limits its functionality compared to Hootsuite.

"...HootSuit makes it easy to respond to customer social interactions, or reassign it to another department or member of your team for a response...." Peer review by Jessica H., L3 Support Supervisor, Education

"...You can plan, schedule, posts and Instagram story posts, analyze engagement, and track/reply to comments...." Peer review by User

What Are the key features of Hootsuite and Planoly for Social Media Marketing?

Hootsuite and Planoly are both platforms for social media marketing. Hootsuite offers comprehensive features for managing multiple social media networks, including scheduling, analytics, and reporting. Planoly focuses primarily on Instagram marketing and provides a visual planning tool for optimizing feeds and scheduling posts. While Hootsuite is a more robust platform for managing a variety of social media accounts, it comes at a higher cost, which may be a limitation for smaller companies.

"...This will definitely increase your efficiency and decrease the amount of time spent doing social media marketing. ...." Peer review by Lindsey S., Project Manager, Marketing and Advertising

"...This will allow you to make sure you highlight those specific content pieces or events at the top of your lists, and whatever you post outside of those things will work supplementarily to your social marketing. ..." Want More Instagram Followers? Here Are 12 Proven-Successful Organic Strategies