Hootsuite vs. Planoly: Social Media Marketing Solution Comparison 2025

Overview: Hootsuite and Planoly as Social Media Marketing Category solutions.

Hootsuite and Planoly both provide solutions in the social media marketing realm but cater to different user operational needs. Hootsuite excels in offering comprehensive social media management features for large enterprises with strong vendor support, making it a popular choice among marketing professionals. Planoly, however, is more specialized, focusing on visual content management for platforms like Instagram and Pinterest, offering a more limited yet targeted feature set. Businesses must assess their scale and specific needs to choose the more suitable tool.

Hootsuite and Planoly: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Hootsuite excels at comprehensive social media management, including scheduling and publishing posts, managing accounts, and engaging on social media. read more →

Planoly focuses on visually-oriented content management and scheduling posts primarily for Instagram, reflecting a niche specialization. read more →

Business Goals

Hootsuite helps businesses improve digital presence, acquire customers, and enhance brand awareness and engagement, fitting strategic marketing objectives. read more →

Planoly aids primarily in building brand awareness and improving digital presence, with limited emphasis on broader business goals. read more →

Core Features

Hootsuite offers robust analytics, custom reporting, and integrations, backed by AI capabilities and strong security measures. read more →

Planoly provides basic analytics, custom reports, and integrations, though with minimal emphasis on security or AI features. read more →

Vendor Support

Hootsuite provides extensive vendor support with 24/7 availability, aligning with the needs of larger enterprises. read more →

Planoly offers limited support options, reflecting its more straightforward functionality and smaller customer base. read more →

Segments and Industries

Hootsuite is popular among large enterprises, mid-market, and sectors like marketing, education, and non-profits. read more →

Planoly is used mainly by large enterprises in marketing and design, indicating a focus on specific sectors. read more →

Operational Alignment

Hootsuite integrates well into complex, large-scale marketing operations with its wide range of tools and flexibility. read more →

Planoly fits simpler, visually-driven content workflows, suitable for users with a focus on Instagram and Pinterest. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Export

Read peer / expert warnings.

Data Import

Read peer / expert warnings.

Support

Phone Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Hootsuite and Planoly

How can Hootsuite and Planoly enhance your Social Media Management process?

Both tools streamline social media management by enabling scheduling and tracking of posts. Hootsuite offers a comprehensive dashboard for managing multiple social media platforms, while Planoly focuses on visual planning and scheduling for Instagram. Hootsuite provides more advanced features for monitoring and analytics, whereas Planoly excels in simplifying Instagram content planning. A limitation of Planoly is its inability to engage with posts from others.

"...HootSuite's "advanced" analytics platform, which is the recently-acquired Impact, is still not enough for a social reporting...." Peer review by Shelley G, Manager, Social Media & Community, Information Technology and Services

"...Planoly helps us schedule social media posts approximately 14x weekly...." Peer review by Administrator

What solutions does Hootsuite and Planoly provide for Communication Management?

Hootsuite and Planoly both allow scheduling and publishing of social media posts across multiple platforms. Hootsuite offers a wider range of platform integrations, including YouTube, while Planoly focuses primarily on Instagram. Both tools provide dashboards for monitoring social media activity, but Hootsuite offers more extensive analytics features. Planoly excels in visual planning and grid layout for Instagram, while Hootsuite provides more robust content scheduling and management capabilities. A limitation shared by both tools is the inability to schedule story posts on all platforms.

"...Hoot suite is my go-to platform for monitoring social channels, scheduling posts, and gathering insights...." Peer review by Verified Reviewer, Marketing and Advertising

"...The ease of this process allows me additional confidence in how our business' Instagram feed will look when our content publishes to the platform...." Peer review by Jamie E, Social Media Specialist

What makes Hootsuite and Planoly ideal for Content Management?

Both tools enable users to schedule content across multiple social media platforms. Hootsuite provides a comprehensive dashboard view of linked social accounts, while Planoly offers a visual content management experience. Hootsuite's functionality extends beyond Instagram, allowing users to publish content to platforms like Twitter and LinkedIn. Both tools have limitations; for example, Hootsuite may not track click and share data for certain links, while Planoly occasionally experiences posting issues without notification.

"...The best feature of HootSuite is the ability to schedule content to be published on multiple social media platforms...." Peer review by Sarah R., Marketing and Advertising

"...I never realised that managing social content could be so effortless!. Planoly has made my life as a social media manager so streamlined...." Peer review by Administrator

What makes Hootsuite and Planoly ideal for Engagement Management?

Hootsuite provides a centralized platform for managing multiple social media channels, offering analytics, engagement tracking, and reporting. Planoly focuses on Instagram and Pinterest, allowing users to schedule posts, track engagement, and analyze performance. Hootsuite allows users to engage with followers across multiple platforms, while Planoly primarily focuses on scheduling and analyzing engagement within Instagram and Pinterest. However, Planoly's lack of engagement features for other platforms limits its functionality compared to Hootsuite.

"...We have also become more active on Twitter, and have been more able to engage with folks via Twitter...." Peer review by Nicole A, Web Administrator/Communications Coordinator, Education

"...I can choose day and time based on when our followers will most likely engage, versus doing it when I have the time...." Peer review by Jessie P, Manager

What Are the key features of Hootsuite and Planoly for Social Media Marketing?

Hootsuite and Planoly are both platforms for social media marketing. Hootsuite offers comprehensive features for managing multiple social media networks, including scheduling, analytics, and reporting. Planoly focuses primarily on Instagram marketing and provides a visual planning tool for optimizing feeds and scheduling posts. While Hootsuite is a more robust platform for managing a variety of social media accounts, it comes at a higher cost, which may be a limitation for smaller companies.

"...They also send out great info emails to help you get the most out of social media marketing in general. . ...." Peer review by Verified Reviewer, Computer Software

"...This will allow you to make sure you highlight those specific content pieces or events at the top of your lists, and whatever you post outside of those things will work supplementarily to your social marketing. ..." 12 Proven And Successful Organic Strategies