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Hotjar vs Heap: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hotjar vs. Heap is based on a specific set of business needs and context. The comparison uses 11117 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hotjar and Heap

Hotjar, Heap, crazyegg, unbounce, etc., belong to a category of solutions that help Conversion Rate Optimization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hotjar covers Engagement Management with Website, Customer Feedback Management with Website, Funnel Analysis with Website, Generation Of New Leads with Website, etc.

Heap focuses on Engagement Management with Website, Funnel Analysis with Website, Products & Pricelist Management, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hotjar

Focus area

Hotjar is better than Heap for

Software Failure Risk

  • medium

logo Heap

Focus area

Software Failure Risk

  • medium

About

Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form ...

Product Analytics software providing actionable insights and conversion Rate Optimization

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

86

69

Total Goals
(we found evidences for)

17

10

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


customer feedback management

measuring net promoter score

measuring customer satisfaction



generation of new leads



content management

searching for content

content publishing


training & onboarding


helpdesk management



communication management

tracking & monitoring communications

sending & publishing communications


campaign management

campaign monitoring


conversion management


social media management

social media analytics

scheduling post to social media

engaging on social media




products & pricelist management




rating and review management



sales document management

contract management

proposal & quote management


lead qualification

lead qualification: behavioural

lead qualification: demographic


sales call management



competitive intelligence


contact list management


workflow management


knowledge management


social media marketing






loyalty management

customise loyalty program



referral management



account management


segmentation and targeting



revenue cycle management




business development


lifetime value management


trade show marketing



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve efficiency

  • Scale best practices

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Launch new products

  • Improve internal communications

  • Grow market share

  • Improve brand engagement

  • Improve consistency

  • Improve stakeholder relations

  • Build brand awareness

  • Reduce bounce

  • Improve visibility

  • See 14 more
  • Enhance customer relationships

  • Acquire customers

  • Launch new products

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Improve digital and social presence

  • Improve brand engagement

  • Improve efficiency

  • Increase customer life time value

  • See 7 more

Top Channels

Channels Used

  • website

  • social media

  • e-mail

  • phone calls

  • Facebook

  • mobile

  • offline

  • chat

  • Slack

  • mobile app

  • newsletter

  • video

  • omnichannel

  • games

  • user generated content

  • text SMS

  • point of sale

  • trade shows

  • promotions

  • Instagram

  • on premises

  • mass media

  • television

  • See 20 more
  • website

  • social media

  • e-mail

  • phone calls

  • Facebook

  • mobile

  • offline

  • chat

  • Slack

  • mobile app

  • newsletter

  • video

  • omnichannel

  • games

  • user generated content

  • text SMS

  • point of sale

  • trade shows

  • promotions

  • Instagram

  • on premises

  • mass media

  • television

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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Business Setting