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Hubspot Marketing Hub vs Conviva: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hubspot Marketing Hub vs. Conviva is based on a specific set of business needs and context. The comparison uses 20378 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hubspot Marketing Hub and Conviva

Hubspot Marketing Hub, Conviva, Salesforce Marketing Cloud, Buzzsumo, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hubspot Marketing Hub covers Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

Conviva focuses on Social Media Management with Social Media, Communication Management with Video, Engagement Management with Social Media, Content Management with Chat, etc.

"HubSpot is consumer-grade tech for enterprise companies. We chose it because we knew it would be easy to learn, and we could scale it with the new acquisitions. " - Elizabeth Archer

"We're excited to be taking this next step in our partnership with Conviva, enabling content service providers to leverage video data and intelligence within the player. Harnessing this data with such ease, helps deliver ideal, targeted video experie...nces to service users across all screens. " - Michael Stattmann

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Conviva for

Software Failure Risk

  • medium

logo Conviva

Focus area

Conviva is better than Hubspot Marketing Hub for

Software Failure Risk

  • medium

About

Marketing Software for Small Businesses. Inbound Marketing.

A real-time Intelligence platform for video and media streaming using a unique new intelligent video measurement and analytics architecture

Age

2006

Financials

IPO

Business Need

Total Processes
(we found evidences for)

119

45

Total Goals
(we found evidences for)

17

10

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


workflow management


campaign management

campaign monitoring

campaign analytics



engagement management

engaging and following up


content publishing

searching for content


contact list management

creating contact list


generation of new leads




social media marketing



helpdesk management


training & onboarding


conversion management



sales document management

contract management

proposal & quote management





account management


knowledge management





lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


personalized marketing




sales call management

meeting management



loyalty management

identify target customers

customise loyalty program


trade show marketing


segmentation and targeting


rating and review management


outbound marketing


business development




database marketing


promotion management


touchpoint management



discount management


relationship management


channel management



competitive intelligence



customer feedback management





courses & assessment

create learning path




pipeline management


lifetime value management


international marketing



performance management



community marketing


community building


products & pricelist management


sales review & feedback


revenue cycle management




follower management


influencer marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more
  • Improve ROI

  • Build brand awareness

  • Improve digital and social presence

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Acquire customers

  • Grow market share

  • Establish thought leadership

  • See 7 more

Top Channels

Channels Used

  • social media

  • video

  • mass media

  • television

  • Twitter

  • Instagram

  • games

  • offline

  • chat

  • Snapchat

  • on premises

  • mobile

  • mobile app

  • point of sale

  • phone calls

  • blogs

  • user generated content

  • Facebook

  • promotions

  • website

  • See 17 more
  • social media

  • video

  • mass media

  • television

  • Twitter

  • Instagram

  • games

  • offline

  • chat

  • Snapchat

  • on premises

  • mobile

  • mobile app

  • point of sale

  • phone calls

  • blogs

  • user generated content

  • Facebook

  • promotions

  • website

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting