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Hubspot Marketing Hub vs Khoros Marketing: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hubspot Marketing Hub vs. Khoros Marketing is based on a specific set of business needs and context. The comparison uses 23383 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hubspot Marketing Hub and Khoros Marketing

Hubspot Marketing Hub, Khoros Marketing, Salesforce Marketing Cloud, Buzzsumo, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hubspot Marketing Hub covers Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

Khoros Marketing focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Content Management with Social Media, etc.

"With everything integrated into one system, we have visibility into leads, sales forecasting, customer onboarding, customer satisfaction per product, and more. We have a lot of data points that we simply didn’t have before, and the HubSpot CRM platf...orm makes it all possible. " - João

"Having our agencies use Khoros during the campaign gave us a safety net — all replies went through to us, via Khoros, for approval, before getting published — and everything was more efficient. " - Darren Jones

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Khoros Marketing for

Software Failure Risk

  • medium

logo Khoros Marketing

Focus area

Khoros Marketing is better than Hubspot Marketing Hub for

Software Failure Risk

  • medium

About

Marketing Software for Small Businesses. Inbound Marketing.

Social Media Marketing Software to organize and measure the performance of social media campaigns

Age

2006

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

119

71

Total Goals
(we found evidences for)

17

12

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications





engagement management

engaging and following up


searching for content


contact list management

creating contact list


generation of new leads




social media marketing



helpdesk management


training & onboarding


conversion management



sales document management

contract management

proposal & quote management





account management


knowledge management





lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic

lead qualification: demographic


personalized marketing




sales call management

meeting management



loyalty management

identify target customers

customise loyalty program


trade show marketing


segmentation and targeting


rating and review management


outbound marketing


business development




database marketing


promotion management


touchpoint management



discount management


relationship management


channel management



competitive intelligence



customer feedback management





courses & assessment

create learning path




pipeline management


lifetime value management


international marketing



performance management



community marketing


community building


products & pricelist management


sales review & feedback


revenue cycle management




follower management



influencer management


compliance & governance


reputation management


calendar management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more
  • Improve digital and social presence

  • Improve brand engagement

  • Improve ROI

  • Enhance customer relationships

  • Build brand awareness

  • Acquire customers

  • Scale best practices

  • Launch new products

  • Enter new markets internationally or locally

  • Manage risk

  • Improve efficiency

  • Increase sales & revenue

  • See 9 more

Top Channels

Channels Used

  • social media

  • Facebook

  • promotions

  • user generated content

  • Instagram

  • Twitter

  • website

  • mobile

  • blogs

  • mobile app

  • LinkedIn

  • offline

  • e-mail

  • chat

  • on premises

  • video

  • phone calls

  • games

  • trade shows

  • mass media

  • Facebook page

  • point of sale

  • television

  • Pinterest

  • See 21 more
  • social media

  • Facebook

  • promotions

  • user generated content

  • Instagram

  • Twitter

  • website

  • mobile

  • blogs

  • mobile app

  • LinkedIn

  • offline

  • e-mail

  • chat

  • on premises

  • video

  • phone calls

  • games

  • trade shows

  • mass media

  • Facebook page

  • point of sale

  • television

  • Pinterest

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting