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Hubspot Marketing Hub vs Mention: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hubspot Marketing Hub vs. Mention is based on a specific set of business needs and context. The comparison uses 24922 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hubspot Marketing Hub and Mention

Hubspot Marketing Hub, Mention, Salesforce Marketing Cloud, Buzzsumo, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hubspot Marketing Hub covers Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

Mention focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"One of the biggest goals we had was to increase our lead generation and be able to test and build out our website without relying on a significant time investment on behalf of engineering. " - Amanda

"Adding Mention to our stack of tools sharpened our blade as a “swiss army knife” for our existing and prospective clients. They already knew our industry expertise but Mention added several key abilities related to results tracking and reporting. Th...is set us apart as an agency and better equipped us to serve our clients' international business needs. " - Jon Woodroof

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Mention for

Software Failure Risk

  • medium

logo Mention

Focus area

Mention is better than Hubspot Marketing Hub for

Software Failure Risk

  • medium

About

Marketing Software for Small Businesses. Inbound Marketing.

Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service

Age

2006

2013

Financials

IPO

M&A

Business Need

Total Processes
(we found evidences for)

119

99

Total Goals
(we found evidences for)

17

16

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications



campaign monitoring

campaign analytics



engagement management

engaging and following up


searching for content


contact list management

creating contact list


generation of new leads




social media marketing




training & onboarding


conversion management



sales document management

contract management

proposal & quote management





account management


knowledge management





lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


personalized marketing




sales call management

meeting management



loyalty management

identify target customers

customise loyalty program


trade show marketing


segmentation and targeting


rating and review management


outbound marketing


business development




database marketing


promotion management


touchpoint management



discount management


relationship management


channel management



competitive intelligence



customer feedback management

measuring net promoter score

measuring customer satisfaction





courses & assessment

create learning path




pipeline management


lifetime value management


international marketing



performance management



community marketing


community building


products & pricelist management


sales review & feedback


revenue cycle management




follower management



influencer marketing


reputation management


bundling of products


sales quota management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more
  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Establish thought leadership

  • Increase sales & revenue

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Scale best practices

  • Manage risk

  • Increase customer life time value

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • e-mail

  • website

  • Instagram

  • Twitter

  • video

  • Facebook

  • promotions

  • LinkedIn

  • phone calls

  • omnichannel

  • mass media

  • offline

  • chat

  • Slack

  • mobile

  • television

  • review sites

  • point of sale

  • on premises

  • radio

  • games

  • coupons

  • trade shows

  • causes and charity

  • mobile app

  • Yelp

  • Tripadvisor

  • See 27 more
  • social media

  • user generated content

  • blogs

  • e-mail

  • website

  • Instagram

  • Twitter

  • video

  • Facebook

  • promotions

  • LinkedIn

  • phone calls

  • omnichannel

  • mass media

  • offline

  • chat

  • Slack

  • mobile

  • television

  • review sites

  • point of sale

  • on premises

  • radio

  • games

  • coupons

  • trade shows

  • causes and charity

  • mobile app

  • Yelp

  • Tripadvisor

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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high

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Business Setting