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Hubspot Marketing Hub vs synthesio: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hubspot Marketing Hub vs. synthesio is based on a specific set of business needs and context. The comparison uses 22643 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hubspot Marketing Hub and synthesio

Hubspot Marketing Hub, synthesio, Salesforce Marketing Cloud, Buzzsumo, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hubspot Marketing Hub covers Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

synthesio focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Competitive Intelligence with Social Media, etc.

"The tech stack HubSpot provides has had massive impacts to our productivity and ongoing improvements to our marketing and sales processes. " - Mattew Wellschlager

"Finding the information that’s truly relevant to our brand among millions of mentions was nearly impossible. Signals has been a game changer in cutting through the noise to really understanding our consumer’s online conversations. " - Insights, Auto Manufacturing Customer

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than synthesio for

Software Failure Risk

  • medium

logo synthesio

Focus area

synthesio is better than Hubspot Marketing Hub for

Software Failure Risk

  • low

About

Marketing Software for Small Businesses. Inbound Marketing.

Profiler for Audience Insights to run demographic audience analysis

Age

2006

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

119

64

Total Goals
(we found evidences for)

17

13

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


workflow management


campaign analytics



engagement management

engaging and following up


content publishing

searching for content


contact list management

creating contact list


generation of new leads




social media marketing



helpdesk management


training & onboarding


conversion management



sales document management

contract management

proposal & quote management





account management


knowledge management





lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


personalized marketing




sales call management

meeting management



loyalty management

identify target customers

customise loyalty program


trade show marketing


segmentation and targeting


rating and review management


outbound marketing


business development




database marketing


promotion management


touchpoint management



discount management


relationship management


channel management



competitive intelligence



customer feedback management

measuring customer satisfaction





courses & assessment

create learning path




pipeline management


lifetime value management


international marketing



performance management



community marketing


community building


products & pricelist management


sales review & feedback


revenue cycle management




follower management


influencer marketing



reputation management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more
  • Build brand awareness

  • Improve ROI

  • Improve digital and social presence

  • Improve brand engagement

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Launch new products

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase sales & revenue

  • Establish thought leadership

  • Improve visibility

  • See 10 more

Top Channels

Channels Used

  • social media

  • games

  • offline

  • on premises

  • Instagram

  • phone calls

  • video

  • omnichannel

  • causes and charity

  • e-mail

  • website

  • Facebook

  • user generated content

  • blogs

  • print media

  • magazine

  • Twitter

  • review sites

  • Amazon

  • See 16 more
  • social media

  • games

  • offline

  • on premises

  • Instagram

  • phone calls

  • video

  • omnichannel

  • causes and charity

  • e-mail

  • website

  • Facebook

  • user generated content

  • blogs

  • print media

  • magazine

  • Twitter

  • review sites

  • Amazon

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting