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HubSpot Service Hub vs ServiceNow: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of HubSpot Service Hub vs. ServiceNow is based on a specific set of business needs and context. The comparison uses 10343 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing HubSpot Service Hub and ServiceNow

HubSpot Service Hub, ServiceNow, Teamsupport, Help Scout, etc., belong to a category of solutions that help Help Desk. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

HubSpot Service Hub covers Knowledge Management with User Generated Content, Helpdesk Management with User Generated Content, Customer Feedback Management with E-Mail, Engagement Management, etc.

ServiceNow focuses on Workflow Management, Helpdesk Management with Phone Calls, Engagement Management with E-Mail, Knowledge Management with User Generated Content, etc.

"Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. " - Kapil Arora

"We’re giving Tennessee citizens the experience they deserve. We deliver a consistent experience across all our channels, and we now have a single view of our customers. " - Landon Cook

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo HubSpot Service Hub

Focus area

HubSpot Service Hub is better than ServiceNow for

Software Failure Risk

  • medium

logo ServiceNow

Focus area

ServiceNow is better than HubSpot Service Hub for

Software Failure Risk

  • low

About

Customer service software to answer customer queries and issues.

ServiceNow - Digital Workflows for Enterprise - Make work ...

Age

2006

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

76

91

Total Goals
(we found evidences for)

14

17

Top Processes

Evidences indicate better relative satisfaction


knowledge management

creating knowledge base


customer feedback management

measuring customer satisfaction

measuring net promoter score



engagement management

engaging and following up



training & onboarding


communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


sales call management

meeting management

call transcription


sales document management

proposal & quote management

contract management


generation of new leads


social media management

social media analytics



advocacy management




rating and review management


content management


lead qualification

lead qualification: technographic




campaign management


conversion management


loyalty management

customise loyalty program



lifetime value management




relationship management




discount management


promotion management


pipeline management


sales review & feedback


products & pricelist management





customer case management




competitive intelligence


performance management



community building


trade show marketing




international marketing


follower management




revenue cycle management


courses & assessment


compliance & governance


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve internal communications

  • Improve ROI

  • Launch new products

  • Improve consistency

  • Scale best practices

  • Improve efficiency

  • Improve visibility

  • Establish thought leadership

  • Grow market share

  • Improve brand engagement

  • See 11 more
  • Scale best practices

  • Acquire customers

  • Enhance customer relationships

  • Manage risk

  • Improve internal communications

  • Improve ROI

  • Improve efficiency

  • Grow market share

  • Improve visibility

  • Launch new products

  • Improve stakeholder relations

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve consistency

  • Increase customer life time value

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more

Top Channels

Channels Used

  • phone calls

  • e-mail

  • offline

  • user generated content

  • blogs

  • point of sale

  • chat

  • mobile

  • on premises

  • social media

  • website

  • mobile app

  • Slack

  • promotions

  • Facebook

  • games

  • support groups

  • trade shows

  • mass media

  • video

  • television

  • review sites

  • Amazon

  • events

  • LinkedIn

  • radio

  • Twitter

  • omnichannel

  • See 25 more
  • phone calls

  • e-mail

  • offline

  • user generated content

  • blogs

  • point of sale

  • chat

  • mobile

  • on premises

  • social media

  • website

  • mobile app

  • Slack

  • promotions

  • Facebook

  • games

  • support groups

  • trade shows

  • mass media

  • video

  • television

  • review sites

  • Amazon

  • events

  • LinkedIn

  • radio

  • Twitter

  • omnichannel

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting