Comparison Summary
Introducing HubSpot and Conviva
HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation, whereas Conviva, ListenFirst, Followerwonk, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
HubSpot covers Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.
Conviva focuses on Social Media Management with Social Media, Communication Management with Video, Engagement Management with Social Media, Content Management with Chat, etc.
"A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. " - Doug Dotts
"Consumers are accessing more video content from online and OTT streaming services. We are also seeing more adoption of video consumption on a range of mobile and other devices and consumer expectations for high-quality video anywhere, anytime remain... the same, regardless of connection or device type. Using the Limelight Orchestrate Platform and working with Conviva, our customers will be able to monitor and refine the online video experience, ensuring they get the best performance possible. " - Steve Miller-Jones
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Automation Software for inbound marketing and sales
A real-time Intelligence platform for video and media streaming using a unique new intelligent video measurement and analytics architecture
Age
2006
Financials
IPO
Business Need
Total Processes
(we found evidences for)
161
45
Total Goals
(we found evidences for)
23
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Acquire customers
-
Enhance customer relationships
-
Improve ROI
-
Increase sales & revenue
-
Scale best practices
-
Grow market share
-
Enter new markets internationally or locally
-
Build brand awareness
-
Improve digital and social presence
-
Establish thought leadership
-
Launch new products
-
Improve brand engagement
-
Improve efficiency
-
Improve internal communications
-
Increase customer life time value
-
Improve visibility
-
Improve stakeholder relations
-
Shorten ramp up time
-
Improve consistency
-
Reduce bounce
-
Improve navigation
-
Increase average basket value
-
Manage risk
- See 20 more
-
Improve ROI
-
Build brand awareness
-
Improve digital and social presence
-
Increase sales & revenue
-
Scale best practices
-
Enter new markets internationally or locally
-
Enhance customer relationships
-
Acquire customers
-
Grow market share
-
Establish thought leadership
- See 7 more
Top Channels
Channels Used
-
social media
-
video
-
mass media
-
television
-
Twitter
-
Instagram
-
games
-
offline
-
chat
-
Snapchat
-
on premises
-
mobile
-
mobile app
-
point of sale
-
phone calls
-
blogs
-
user generated content
-
Facebook
-
promotions
-
website
- See 17 more
-
social media
-
video
-
mass media
-
television
-
Twitter
-
Instagram
-
games
-
offline
-
chat
-
Snapchat
-
on premises
-
mobile
-
mobile app
-
point of sale
-
phone calls
-
blogs
-
user generated content
-
Facebook
-
promotions
-
website
- See 17 more
Failure Risk Guidance Security Report?
Compliance Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Security & Privacy Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Integration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Migration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
IT and Other Capabilities
- Low
- Medium
- High