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HubSpot vs Conviva: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of HubSpot vs. Conviva is based on a specific set of business needs and context. The comparison uses 116760 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing HubSpot and Conviva

HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation, whereas Conviva, ListenFirst, Followerwonk, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

HubSpot covers Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

Conviva focuses on Social Media Management with Social Media, Communication Management with Video, Engagement Management with Social Media, Content Management with Chat, etc.

"Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. " - KAPIL ARORA

"Conviva Social Insights has made investing resources and time into Instagram stories a no brainer. By seeing the data day in and day out, we continue to see growth and consumption of our content, and it's very easy to adjust on the fly. This year, w...e've worked more closely with our takeover teams to give them even better indicators as to what works best when executing an Instagram story on our account and thus the growth continues. " - Chris Dion

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo HubSpot

Focus area

HubSpot is better than Conviva for

Software Failure Risk

  • medium

logo Conviva

Focus area

Conviva is better than HubSpot for

Software Failure Risk

  • medium

About

Marketing Automation Software for inbound marketing and sales

A real-time Intelligence platform for video and media streaming using a unique new intelligent video measurement and analytics architecture

Age

2006

Financials

IPO

Business Need

Total Processes
(we found evidences for)

161

45

Total Goals
(we found evidences for)

23

10

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


searching for content


engagement management

engaging and following up

engaging with scheduling & cadence




generation of new leads


campaign monitoring



contact list management

creating contact list

enriching contact list


social media marketing




training & onboarding



helpdesk management



conversion management



sales document management

proposal & quote management

contract management


customer feedback management

measuring customer satisfaction

measuring net promoter score




sales call management

call transcription




knowledge management

creating knowledge base


lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic




competitive intelligence




rating and review management


relationship management


personalized marketing


identify target customers

customise loyalty program

create engagement based loyalty



lifetime value management





business development


performance management


segmentation and targeting


promotion management


products & pricelist management



pipeline management




discount management


trade show marketing



courses & assessment

create learning path

track learning progress



touchpoint management


channel management


database marketing


influencer marketing





international marketing


referral management


subscription management



community building


follower management





sales review & feedback



revenue cycle management


relationship marketing


calendar management



advocacy management




distribution management


customer case management



conference call management



reputation management






category management



opportunity management



community marketing



sales incentive management



motivation management


influencer management



billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more
  • Improve ROI

  • Build brand awareness

  • Improve digital and social presence

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Acquire customers

  • Grow market share

  • Establish thought leadership

  • See 7 more

Top Channels

Channels Used

  • social media

  • video

  • mass media

  • television

  • Twitter

  • Instagram

  • games

  • offline

  • chat

  • Snapchat

  • on premises

  • mobile

  • mobile app

  • point of sale

  • phone calls

  • blogs

  • user generated content

  • Facebook

  • promotions

  • website

  • See 17 more
  • social media

  • video

  • mass media

  • television

  • Twitter

  • Instagram

  • games

  • offline

  • chat

  • Snapchat

  • on premises

  • mobile

  • mobile app

  • point of sale

  • phone calls

  • blogs

  • user generated content

  • Facebook

  • promotions

  • website

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting