Comparison Summary
Introducing HubSpot and Firstup
HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation, whereas Firstup, CampusGroups, 15Five, etc., belong to a category of solutions that help Talent Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
HubSpot covers Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.
Firstup focuses on Engagement Management, Content Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.
"Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. " - KAPIL ARORA
"With baby boomers exiting the workforce, and a huge audience of millennials and young talent entering the workforce, we just knew that it was time to think about a different way of communicating. Our intranet was outdated and not mobile optimized, a...nd we saw that the Firstup platform would give us the unified communications we were looking for. " - Lindsey Sofia
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Automation Software for inbound marketing and sales
Communication Platform to unblock the flow of employee connection with the workforce
Age
2006
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
161
62
Total Goals
(we found evidences for)
23
15
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Scale best practices
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Grow market share
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Improve efficiency
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Improve internal communications
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Increase customer life time value
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Improve visibility
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Improve stakeholder relations
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Shorten ramp up time
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Improve consistency
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Reduce bounce
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Improve navigation
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Increase average basket value
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Manage risk
- See 20 more
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Improve internal communications
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Build brand awareness
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Establish thought leadership
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Improve ROI
-
Acquire customers
-
Improve brand engagement
-
Launch new products
-
Improve digital and social presence
-
Grow market share
-
Enter new markets internationally or locally
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Enhance customer relationships
-
Scale best practices
-
Improve efficiency
-
Improve stakeholder relations
-
Improve visibility
- See 12 more
Top Channels
Channels Used
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social media
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e-mail
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mobile
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user generated content
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blogs
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omnichannel
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newsletter
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website
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video
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promotions
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phone calls
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mobile app
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offline
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LinkedIn
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Twitter
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Facebook
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on premises
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mass media
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Instagram
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point of sale
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channel partners
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text SMS
- See 19 more
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social media
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e-mail
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mobile
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user generated content
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blogs
-
omnichannel
-
newsletter
-
website
-
video
-
promotions
-
phone calls
-
mobile app
-
offline
-
LinkedIn
-
Twitter
-
Facebook
-
on premises
-
mass media
-
Instagram
-
point of sale
-
channel partners
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text SMS
- See 19 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
