Comparison Summary
Introducing HubSpot and SOCi
HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation, whereas SOCi, Brand24, Eclincher social media management, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
HubSpot covers Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.
SOCi focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Content Management with Social Media, etc.
"I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. " - Leah Lawrence
"It is no secret that throughout the past year, the healthcare industry has experienced rapid change like never before. SOCi has helped us communicate each new change quickly and efficiently across all of our BrightStar Care locations nationwide so w...e can focus on what we do best: delivering a higher standard of in home quality care for those in need. " - Teresa Celmer
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Automation Software for inbound marketing and sales
SOCi: Localised Social Marketing
Age
2006
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
161
72
Total Goals
(we found evidences for)
23
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Scale best practices
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Grow market share
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Improve efficiency
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Improve internal communications
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Increase customer life time value
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Improve visibility
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Improve stakeholder relations
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Shorten ramp up time
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Improve consistency
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Reduce bounce
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Improve navigation
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Increase average basket value
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Manage risk
- See 20 more
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Enter new markets internationally or locally
-
Improve digital and social presence
-
Acquire customers
-
Build brand awareness
-
Improve brand engagement
-
Improve ROI
-
Enhance customer relationships
-
Increase sales & revenue
-
Grow market share
-
Launch new products
-
Improve stakeholder relations
-
Scale best practices
-
Improve efficiency
- See 10 more
Top Channels
Channels Used
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social media
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offline
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on premises
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website
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Facebook
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point of sale
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user generated content
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promotions
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e-mail
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Instagram
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blogs
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review sites
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Yelp
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video
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phone calls
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Twitter
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mobile
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LinkedIn
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text SMS
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games
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Facebook page
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chat
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mobile app
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Tripadvisor
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events
-
trade shows
- See 23 more
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social media
-
offline
-
on premises
-
website
-
Facebook
-
point of sale
-
user generated content
-
promotions
-
e-mail
-
Instagram
-
blogs
-
review sites
-
Yelp
-
video
-
phone calls
-
Twitter
-
mobile
-
LinkedIn
-
text SMS
-
games
-
Facebook page
-
chat
-
mobile app
-
Tripadvisor
-
events
-
trade shows
- See 23 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
