Comparison Summary
This comparison report of HubSpot vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 116282 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing HubSpot and Zoho Marketing Automation
HubSpot, Zoho Marketing Automation, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
HubSpot covers Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.
Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.
"HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. " - Claes Friberg
"I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. " - Frances Blackie
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Automation Software for inbound marketing and sales
Marketing automation software for faster business growth
Age
2006
1996
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
161
22
Total Goals
(we found evidences for)
23
4
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Scale best practices
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Grow market share
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Improve efficiency
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Improve internal communications
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Increase customer life time value
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Improve visibility
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Improve stakeholder relations
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Shorten ramp up time
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Improve consistency
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Reduce bounce
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Improve navigation
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Increase average basket value
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Manage risk
- See 20 more
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Improve ROI
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Enhance customer relationships
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Enter new markets internationally or locally
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Acquire customers
- See 1 more
Top Channels
Channels Used
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
