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IBM Cognos Analytics vs Microsoft Power BI: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of IBM Cognos Analytics vs. Microsoft Power BI is based on a specific set of business needs and context. The comparison uses 20457 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing IBM Cognos Analytics and Microsoft Power BI

IBM Cognos Analytics, Microsoft Power BI, TARGIT Decision Suite, Qlikview, etc., belong to a category of solutions that help Business Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

IBM Cognos Analytics covers Social Media Management, Competitive Intelligence, Collaboration, Funnel Analysis, etc.

Microsoft Power BI focuses on Competitive Intelligence, Social Media Management, Communication Management with Website, Collaboration, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo IBM Cognos Analytics

Focus area

IBM Cognos Analytics is better than Microsoft Power BI for

Software Failure Risk

  • medium

logo Microsoft Power BI

Focus area

Microsoft Power BI is better than IBM Cognos Analytics for

Software Failure Risk

  • low

About

Unlock the value of your data in new ways and accelerate your journey to AI

Unify data from many sources to create interactive, immersive dashboards and reports that provide actionable insights and drive business results

Age

1911

1975

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

38

90

Total Goals
(we found evidences for)

7

16

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics


competitive intelligence





engagement management

engaging and following up



training & onboarding


communication management

sending & publishing communications


performance management


helpdesk management


sales document management

proposal & quote management

contract management


generation of new leads


knowledge management

creating knowledge base


workflow management


content management



customer case management



business development



campaign management


lead qualification

lead qualification: technographic


products & pricelist management




measuring customer satisfaction


customer feedback management

measuring customer satisfaction



community building


trade show marketing



meeting management



sales call management

meeting management


lifetime value management


loyalty management


rating and review management


relationship management


contact list management


international marketing


database marketing


create learning path


courses & assessment

create learning path



opportunity management


account management




Top Goals

Goals Achieved

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Improve efficiency

  • Improve visibility

  • Enhance customer relationships

  • Grow market share

  • See 4 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve ROI

  • Grow market share

  • Manage risk

  • Improve digital and social presence

  • Improve visibility

  • Improve efficiency

  • Improve stakeholder relations

  • Improve brand engagement

  • Establish thought leadership

  • Launch new products

  • See 13 more

Top Channels

Channels Used

  • website

  • offline

  • mobile

  • phone calls

  • e-mail

  • social media

  • on premises

  • mass media

  • point of sale

  • video

  • chat

  • user generated content

  • blogs

  • Facebook

  • games

  • trade shows

  • Twitter

  • mobile app

  • Whatsapp

  • promotions

  • print media

  • newspaper

  • LinkedIn

  • See 20 more
  • website

  • offline

  • mobile

  • phone calls

  • e-mail

  • social media

  • on premises

  • mass media

  • point of sale

  • video

  • chat

  • user generated content

  • blogs

  • Facebook

  • games

  • trade shows

  • Twitter

  • mobile app

  • Whatsapp

  • promotions

  • print media

  • newspaper

  • LinkedIn

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting