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IBM Spss Statistics vs CB Insights: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of IBM Spss Statistics vs. CB Insights is based on a specific set of business needs and context. The comparison uses 7635 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing IBM Spss Statistics and CB Insights

IBM Spss Statistics, and CB Insights belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

IBM Spss Statistics covers Market Research, Funnel Analysis, Social Media Management with Social Media, Helpdesk Management, etc.

CB Insights focuses on Lead Qualification, Communication Management, Generation Of New Leads, Engagement Management with Omnichannel, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo IBM Spss Statistics

Focus area

IBM Spss Statistics is better than CB Insights for

Software Failure Risk

  • medium

logo CB Insights

Focus area

CB Insights is better than IBM Spss Statistics for

Software Failure Risk

  • low

About

Propel research & statistical analysis

cbinsights.com - Machine Intelligence Platform

Age

1911

Financials

IPO

SERIES A

Business Need

Total Processes
(we found evidences for)

44

84

Total Goals
(we found evidences for)

9

15

Top Processes

Evidences indicate better relative satisfaction




social media management

social media analytics


helpdesk management


communication management

sending & publishing communications





sales document management

proposal & quote management

contract management


competitive intelligence


customer feedback management

measuring customer satisfaction


training & onboarding



engagement management

engaging and following up


generation of new leads



lead qualification: technographic


business development


campaign management

campaign analytics


workflow management


obligation management


loyalty management

identify target customers


products & pricelist management



influencer marketing


merger and acquisition




content management


relationship management


international marketing






account management


sales call management


Top Goals

Goals Achieved

  • Improve ROI

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • Acquire customers

  • See 6 more
  • Grow market share

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Launch new products

  • Improve stakeholder relations

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • Increase customer life time value

  • Manage risk

  • Improve consistency

  • Improve visibility

  • See 12 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more
  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting