Overview: Iconosquare and Falcon.io (now Brandwatch Social Media Management) as Social Media Marketing Category solutions.

In comparing Iconosquare and Falcon.io (now Brandwatch Social Media Management), each offers distinct advantages in the realm of social media marketing. Iconosquare is favored by marketing and IT sectors within large enterprises, emphasizing robust analytics and Instagram engagement. Falcon.io, meanwhile, serves a diverse array of industries and businesses, providing detailed reporting and extensive communication tools. Both align with businesses seeking improved digital presence and customer engagement.

Iconosquare and Falcon.io (now Brandwatch Social Media Management): Best Use cases based on the customer satisfaction data

Iconosquare

4.4

Falcon.io (now Brandwatch Social Media Management)

4.2

Capabilities Supported

Iconosquare excels in social media management and analytics, catering to businesses prioritizing engagement and content strategy across platforms like Instagram. read more →

Falcon.io supports comprehensive social media and communication management, ideal for businesses focused on content scheduling and multi-platform engagement. read more →

Business Goals

Iconosquare helps businesses improve digital presence, acquire customers, and build brand awareness, aligning with large enterprises' needs for strong social media presence. read more →

Falcon.io focuses on enhancing customer relationships and international market entry, making it a strong choice for organizations aiming to broaden their market reach. read more →

Core Features

Iconosquare offers strong analytics, custom reports, and data management, which appeals to users needing detailed insights and reporting features. read more →

Falcon.io shines with its custom reporting and integration capabilities, along with AI-powered features for predictive analytics and market insights. read more →

Vendor Support

Iconosquare provides essential support through 24/7 services, accommodating the needs of enterprises with complex operational demands. read more →

Falcon.io offers extensive support options including 24/7 service and phone support, favoring businesses requiring round-the-clock assistance and communications help. read more →

Segments and Industries

Iconosquare is popular among large enterprises in marketing and IT sectors, reflecting its specialization in larger businesses with focused needs. read more →

Falcon.io serves a wide range of industries, prominently marketing and education, indicating its adaptability to diverse business environments. read more →

Operational Alignment

Iconosquare is designed for large-scale operations, fitting well into enterprises looking to drive social media strategies with rich analytics. read more →

Falcon.io integrates smoothly with businesses across multiple scales, helping them streamline operations and manage extensive social media portfolios. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

high

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Chat Support

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24/7 Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Iconosquare and Falcon.io (now Brandwatch Social Media Management)

What benefits does Iconosquare and Falcon.io (now Brandwatch Social Media Management) offer for Social Media Management?

Iconosquare focuses primarily on Instagram and Facebook analytics, while Falconio Now Brandwatch offers a broader range of social media management features, including social listening and customer data management. Both tools allow users to schedule posts and manage multiple social media accounts. Iconosquare is more suited for smaller businesses seeking basic analytics and reporting, while Falconio Now Brandwatch caters to larger organizations requiring advanced features. Both tools have limitations, with Iconosquare lacking comprehensive social media management features and Falconio Now Brandwatch struggling with global analytics and reporting complexity.

"...It's amazing how much of your mind can be preoccupied by a simple social media post......" Peer review by Verified Reviewer, Education

"...If you are looking for a Social Media management system you can't do anything wrong by giving Falcon a try!..." Peer review by Gabriella H, Social Media-Manager

How does Iconosquare and Falcon.io (now Brandwatch Social Media Management) facilitate Engagement Management?

Iconosquare focuses primarily on Instagram and Facebook, while Falcon.io supports multiple social media platforms. Both tools offer features for engagement management, such as tracking user interactions and analyzing content performance. Iconosquare excels at understanding follower engagement and analyzing content performance, while Falcon.io emphasizes social listening and customer data management. Both tools have limitations, with Iconosquare facing restrictions on data access from Instagram and Falcon.io experiencing occasional issues with its mobile app.

"...Also, I have learned about when to post ( and when not to!) to create the most engagement...." Peer review by Michael B.

"...This allows us to ensure everyone is in the know about anything that may need additional follow up...." Peer review by Michael Y, Social Media Manager, Marketing and Advertising

How efficiently Does Iconosquare and Falcon.io (now Brandwatch Social Media Management) manage your Communication Management?

Iconosquare focuses on Instagram analytics and scheduling, offering features like hashtag tracking, audience analysis, and post tracking. Falcon.io, on the other hand, provides broader social media management capabilities, including publishing across multiple platforms like Facebook, Instagram, and Twitter. Both tools offer scheduling features, but Falcon.io has a wider range of platform support. However, neither tool currently offers scheduled publishing to Instagram and Pinterest.

"...Another key feature of Iconosquare is comment tracking which monitors up to 30 comments and enables you to reply to them...." Peer review from Featured Customers

"...It's definitely one of the better tools for managing online communities, tagging complaints, and having saved template responses...." Peer review by Alex C., Consumer Services

What solutions does Iconosquare and Falcon.io (now Brandwatch Social Media Management) provide for Content Management?

Iconosquare and Falconio Now Brandwatch Social Media Management both help manage social media content. Iconosquare focuses on Instagram and provides insights into post performance and audience engagement. Falconio Now Brandwatch Social Media Management offers broader platform support, enabling content creation, scheduling, and sharing across multiple platforms. Iconosquare's strength lies in its Instagram-specific features, while Falconio Now Brandwatch Social Media Management excels in managing content across various platforms for larger organizations. Both tools have limitations, such as occasional technical glitches with Falconio Now Brandwatch Social Media Management, while Iconosquare lacks advanced analytics and content curation features.

"...I am trying to determine the best time to post my content...." Peer review by Tessie R.

"...I like the ease of posting new content and the ability to review past posts...." Peer review by Cathleen S, Senior Marketing Coordinator, Automotive

Iconosquare in Action: Unique Use Cases

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

Why is Falcon.io (now Brandwatch Social Media Management) the best choice for Collaboration?

Alternatives

4.03 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Iconosquare vs. Falcon.io (now Brandwatch Social Media Management): Comparing Best Social Media Marketing Solutions 2025

Overview: Iconosquare and Falcon.io (now Brandwatch Social Media Management) as Social Media Marketing Category solutions.

Iconosquare and Falcon.io (now Brandwatch Social Media Management): Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Iconosquare and Falcon.io (now Brandwatch Social Media Management)

How does Iconosquare and Falcon.io (now Brandwatch Social Media Management) facilitate Engagement Management?

How efficiently Does Iconosquare and Falcon.io (now Brandwatch Social Media Management) manage your Communication Management?

What solutions does Iconosquare and Falcon.io (now Brandwatch Social Media Management) provide for Content Management?

Iconosquare in Action: Unique Use Cases

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

Why is Falcon.io (now Brandwatch Social Media Management) the best choice for Collaboration?

Alternatives

Tweriod

Smhack

SocialToaster

Sendible

Sprout Social

Business Setting

Iconosquare

Falcon.io (now Brandwatch Social Media Management)

Iconosquare vs. Falcon.io (now Brandwatch Social Media Management): Comparing Best Social Media Marketing Solutions 2025

Overview: Iconosquare and Falcon.io (now Brandwatch Social Media Management) as Social Media Marketing Category solutions.

Iconosquare and Falcon.io (now Brandwatch Social Media Management): Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Iconosquare and Falcon.io (now Brandwatch Social Media Management)

What benefits does Iconosquare and Falcon.io (now Brandwatch Social Media Management) offer for Social Media Management?

How does Iconosquare and Falcon.io (now Brandwatch Social Media Management) facilitate Engagement Management?

How efficiently Does Iconosquare and Falcon.io (now Brandwatch Social Media Management) manage your Communication Management?

What solutions does Iconosquare and Falcon.io (now Brandwatch Social Media Management) provide for Content Management?

Iconosquare in Action: Unique Use Cases

How efficiently Does Iconosquare manage your Social Media Marketing?

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

Why is Falcon.io (now Brandwatch Social Media Management) the best choice for Collaboration?

Alternatives

Tweriod

Smhack

SocialToaster

Sendible

Sprout Social

Business Setting

Iconosquare

Falcon.io (now Brandwatch Social Media Management)

Get a personalised risk report for Iconosquare

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