Guiding you to choose between Iconosquare vs. Falcon.io (now Brandwatch Social Media Management): 2024

Comparison Summary

Iconosquare: Iconosquare offers analytics and management tools for Instagram, TikTok, LinkedIn, Twitter, and Facebook. Social Media Managers can start a free trial to enhance performance.

Falcon.io (now Brandwatch Social Media Management): Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

Iconosquare

Focus area

Iconosquare is better than Falcon.io (now Brandwatch Social Media Management) for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Iconosquare for

helpdesk management

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Iconosquare and Falcon.io (now Brandwatch Social Media Management): Customer Satisfaction Data

Most deployed common Use Cases for Iconosquare and Falcon.io (now Brandwatch Social Media Management)

How can Iconosquare and Falcon.io (now Brandwatch Social Media Management) optimize your Social Media Management Workflow?

Iconosquare focuses primarily on Instagram and Facebook analytics, while Falconio Now Brandwatch offers a broader range of social media management features, including social listening and customer data management. Both tools allow users to schedule posts and manage multiple social media accounts. Iconosquare is more suited for smaller businesses seeking basic analytics and reporting, while Falconio Now Brandwatch caters to larger organizations requiring advanced features. Both tools have limitations, with Iconosquare lacking comprehensive social media management features and Falconio Now Brandwatch struggling with global analytics and reporting complexity.

"...But it is a point solution - not a full social management tool...." Peer review by Administrator

"...The user-friendly interface allows multiple managers to efficiently schedule, post and engage on social media...." Peer review by Administrator

How does Iconosquare and Falcon.io (now Brandwatch Social Media Management) facilitate Engagement Management?

Iconosquare focuses primarily on Instagram and Facebook, while Falcon.io supports multiple social media platforms. Both tools offer features for engagement management, such as tracking user interactions and analyzing content performance. Iconosquare excels at understanding follower engagement and analyzing content performance, while Falcon.io emphasizes social listening and customer data management. Both tools have limitations, with Iconosquare facing restrictions on data access from Instagram and Falcon.io experiencing occasional issues with its mobile app.

"...We're able to solve the best times to post for the most engagement and what types of businesses and people are following and unfollowing our account...." Peer review by Agency

"...The ability for one tool to provide creation, activation, engagement and listening services makes it easier to manage social media across channels...." Peer review by Tara A, Sr. Digital Marketing Manager

How does Iconosquare and Falcon.io (now Brandwatch Social Media Management) address your Communication Management Challenges?

Iconosquare focuses on Instagram analytics and scheduling, offering features like hashtag tracking, audience analysis, and post tracking. Falcon.io, on the other hand, provides broader social media management capabilities, including publishing across multiple platforms like Facebook, Instagram, and Twitter. Both tools offer scheduling features, but Falcon.io has a wider range of platform support. However, neither tool currently offers scheduled publishing to Instagram and Pinterest.

"...I liked that I could plan and publish content in advance. ...." Peer review by KIMBERLY F., Owner

"...This helps visualize our social media activity and how frequently we are posting on each social media channel...." Peer review by Livia H, Social media Coordinator

What solutions does Iconosquare and Falcon.io (now Brandwatch Social Media Management) provide for Content Management?

Iconosquare and Falconio Now Brandwatch Social Media Management both help manage social media content. Iconosquare focuses on Instagram and provides insights into post performance and audience engagement. Falconio Now Brandwatch Social Media Management offers broader platform support, enabling content creation, scheduling, and sharing across multiple platforms. Iconosquare's strength lies in its Instagram-specific features, while Falconio Now Brandwatch Social Media Management excels in managing content across various platforms for larger organizations. Both tools have limitations, such as occasional technical glitches with Falconio Now Brandwatch Social Media Management, while Iconosquare lacks advanced analytics and content curation features.

"...My team uses Iconosquare to review metrics from the content we post on Instagram in feed and Instagram stories...." Peer review by Kelcey Zacarese, Analytics Manager, Social, Havas Formula

"...Falcon.io is a program that has been intended for the specific marketing of content on our social networks...." Peer review by Melissa S, Social Media Manager, Marketing and Advertising

Iconosquare in Action: Unique Use Cases

What benefits does Iconosquare offer for Social Media Marketing?

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

How does Falcon.io (now Brandwatch Social Media Management) address your Collaboration Challenges?

Iconosquare

4.4

Falcon.io (now Brandwatch Social Media Management)

4.2

About

Iconosquare - Instagram & Facebook Analytics and Management ...

The Platform for Every Kind of Social Media Marketer - Falcon

Age

2011

2005

Financials

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Guiding you to choose between Iconosquare vs. Falcon.io (now Brandwatch Social Media Management): 2024

Comparison Summary

Iconosquare

Focus area

Iconosquare is better than Falcon.io (now Brandwatch Social Media Management) for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Iconosquare for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Iconosquare and Falcon.io (now Brandwatch Social Media Management): Customer Satisfaction Data

Most deployed common Use Cases for Iconosquare and Falcon.io (now Brandwatch Social Media Management)

How can Iconosquare and Falcon.io (now Brandwatch Social Media Management) optimize your Social Media Management Workflow?

How does Iconosquare and Falcon.io (now Brandwatch Social Media Management) facilitate Engagement Management?

How does Iconosquare and Falcon.io (now Brandwatch Social Media Management) address your Communication Management Challenges?

What solutions does Iconosquare and Falcon.io (now Brandwatch Social Media Management) provide for Content Management?

Iconosquare in Action: Unique Use Cases

What benefits does Iconosquare offer for Social Media Marketing?

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

How does Falcon.io (now Brandwatch Social Media Management) address your Collaboration Challenges?

Failure Risk Guidance Security Report?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Business Setting

Get a personalised risk report for Iconosquare

Get a personalised risk report for Falcon.io (now Brandwatch Social Media Management)

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.