cuspera logo CUSPERA

Iconosquare vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Iconosquare vs. HubSpot is based on a specific set of business needs and context. The comparison uses 118345 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Iconosquare and HubSpot

Iconosquare, Mavsocial Social Media Management, Followerwonk, etc., belong to a category of solutions that help Social Media Marketing, whereas HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Iconosquare covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Content Management with Social Media, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Iconosquare

Focus area

Iconosquare is better than HubSpot for

Software Failure Risk

  • medium

logo HubSpot

Focus area

HubSpot is better than Iconosquare for

Software Failure Risk

  • medium

About

Iconosquare - Instagram & Facebook Analytics and Management ...

Marketing Automation Software for inbound marketing and sales

Age

2011

2006

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

51

161

Total Goals
(we found evidences for)

12

23

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

engaging on social media

monitoring social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


searching for content


social media marketing





competitive intelligence




influencer marketing



campaign monitoring


conversion management



touchpoint management


channel management


follower management



contact list management



generation of new leads


courses & assessment

create learning path


sales document management

proposal & quote management




category management










training & onboarding


helpdesk management



measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score




call transcription




sales call management

call transcription


creating knowledge base



knowledge management

creating knowledge base


lead qualification: demographic


lead qualification: behavioural


lead qualification: technographic


lead qualification: firmographic


lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic





rating and review management


relationship management


personalized marketing


identify target customers


customise loyalty program


create engagement based loyalty


identify target customers

customise loyalty program

create engagement based loyalty



lifetime value management



business development


performance management


segmentation and targeting


promotion management


products & pricelist management



pipeline management




discount management


trade show marketing




database marketing



international marketing


referral management


subscription management



community building



sales review & feedback



revenue cycle management


relationship marketing


calendar management



advocacy management



distribution management


customer case management



conference call management



reputation management







opportunity management



community marketing



sales incentive management



motivation management


influencer management



billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Scale best practices

  • Build brand awareness

  • Increase sales & revenue

  • Improve ROI

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Enhance customer relationships

  • Grow market share

  • Improve internal communications

  • See 9 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

high

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting