Guiding you to choose between Iconosquare vs. Meltwater Social Media Analytics: 2024

Comparison Summary

Iconosquare: Iconosquare offers analytics and management tools for Instagram, TikTok, LinkedIn, Twitter, and Facebook. Social Media Managers can start a free trial to enhance performance.

Meltwater Social Media Analytics: Meltwater's AI-powered tools provide media, social, and consumer intelligence. Social data is unleashed for deeper insights and analytics.

Iconosquare

Focus area

Iconosquare is better than Meltwater Social Media Analytics for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Meltwater Social Media Analytics

Focus area

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Iconosquare and Meltwater Social Media Analytics: Customer Satisfaction Data

Most deployed common Use Cases for Iconosquare and Meltwater Social Media Analytics

How can Iconosquare and Meltwater Social Media Analytics optimize your Social Media Management Workflow?

Iconosquare and Meltwater Social Media Analytics both provide social media analytics and reporting. Iconosquare focuses primarily on Instagram and Facebook, offering features such as scheduling posts, analyzing engagement, and managing multiple platforms. Meltwater Social Media Analytics, on the other hand, offers a broader suite of tools for social media monitoring, listening, and reporting across various platforms. Iconosquare is limited to a specific set of social media platforms, while Meltwater Social Media Analytics is more comprehensive but may not be as user-friendly.

"...As such, our team was looking for a specialized tool that could help us deep dive into the platform analytics and help us better understand what was working (and what wasn't) as we tried to grow our followers and increase engagement on our posts...." Peer review by Manager in Marketing

"...Social analytics...." Peer review by Jessica A., Marketing and Advertising

What makes Iconosquare and Meltwater Social Media Analytics ideal for Engagement Management?

Iconosquare focuses on Instagram and Facebook engagement, allowing users to analyze performance, manage activity, and engage with their community. Meltwater Social Media Analytics offers broader social media engagement management, including sentiment analysis, influencer engagement, and competitive comparisons. Iconosquare excels at providing in-depth Instagram analytics, while Meltwater provides a wider range of social media management features. Both tools have limitations, with Meltwater facing criticism for its cumbersome and unintuitive engagement features.

"...We're getting statistics of every post, engagement levels, comment tracking and management, and we're seeing an uptick of thru-put traffic to our website...." Peer review by Matt Q, Owner / Lead Strategist, Design

"...We use Expion for social reporting on reach, engagement and amplification across 250 properties and 7 major business units for a fortune 100 tech firm...." Peer review by Branavan G, Program Manager, Marketing Transformation, Information Technology and Services

Why is Iconosquare and Meltwater Social Media Analytics the best choice for Communication Management?

Iconosquare and Meltwater Social Media Analytics both help manage communication by tracking social media data and scheduling posts. Iconosquare focuses primarily on Instagram, offering detailed analytics and tools to improve engagement. Meltwater Social Media Analytics offers a broader platform, providing a comprehensive suite of tools for social listening, engagement, and content distribution across multiple platforms. However, Meltwater Social Media Analytics may be difficult to master due to its complexity.

"...I liked that I could plan and publish content in advance. ...." Peer review by KIMBERLY F., Owner

"...The variety of metrics available to track social campaigns and topics across a variety of mediums, Use Sysomos...." Peer review by Mike N., Information Technology and Services

What benefits does Iconosquare and Meltwater Social Media Analytics offer for Content Management?

Iconosquare and Meltwater Social Media Analytics both help users understand audience preferences and schedule content for social media platforms. Iconosquare focuses on analyzing Instagram performance and identifying optimal posting times, while Meltwater Social Media Analytics emphasizes broader social media research and content management for multiple platforms. Iconosquare offers more advanced Instagram-specific analytics, while Meltwater Social Media Analytics provides a more comprehensive view of social media activity across platforms. Both tools have limitations; for example, Iconosquare lacks a robust content curation feature, while Meltwater Social Media Analytics may lack certain Twitter data in its API.

"...Understanding the type of content that users share, especially for brand campaigns...." Peer review by Lewis S., Marketing and Advertising

"...Our local users are creating highly localized content at a much higher rate, have become adept at using the mobile app to help with this initiative...." Peer review by Jeffrey B, Marketing Manager, Restaurants

Iconosquare in Action: Unique Use Cases

How efficiently Does Iconosquare manage your Social Media Marketing?

Meltwater Social Media Analytics in Action: Unique Use Cases

What Are the key features of Meltwater Social Media Analytics for Campaign Management?

Iconosquare

4.4

Meltwater Social Media Analytics

3.9

About

Iconosquare - Instagram & Facebook Analytics and Management ...

Meltwater Social Media Analytics | Empowering marketers with social insights for action

Age

2011

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Guiding you to choose between Iconosquare vs. Meltwater Social Media Analytics: 2024

Comparison Summary

Iconosquare

Focus area

Iconosquare is better than Meltwater Social Media Analytics for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Meltwater Social Media Analytics

Focus area

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Iconosquare and Meltwater Social Media Analytics: Customer Satisfaction Data

Most deployed common Use Cases for Iconosquare and Meltwater Social Media Analytics

How can Iconosquare and Meltwater Social Media Analytics optimize your Social Media Management Workflow?

What makes Iconosquare and Meltwater Social Media Analytics ideal for Engagement Management?

Why is Iconosquare and Meltwater Social Media Analytics the best choice for Communication Management?

What benefits does Iconosquare and Meltwater Social Media Analytics offer for Content Management?

Iconosquare in Action: Unique Use Cases

How efficiently Does Iconosquare manage your Social Media Marketing?

Meltwater Social Media Analytics in Action: Unique Use Cases

What Are the key features of Meltwater Social Media Analytics for Campaign Management?

Failure Risk Guidance Security Report?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Business Setting

Get a personalised risk report for Iconosquare

Get a personalised risk report for Meltwater Social Media Analytics

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.