Overview: Iconosquare and Sprinklr Social as Social Media Marketing Category solutions.

When choosing between Iconosquare and Sprinklr Social for social media marketing needs, consider their different strengths. Iconosquare excels in depth of analytics for large enterprises, while Sprinklr Social offers comprehensive management features suitable for small to large businesses. Sprinklr's broad customer base benefits from 24/7 support, whereas Iconosquare focuses on improving digital presence with customizable reports.

Iconosquare: Iconosquare offers analytics and management tools for Instagram, TikTok, LinkedIn, Twitter, and Facebook. Social Media Managers can start a free trial to enhance performance.

Sprinklr Social: Sprinklr Social is an AI-powered solution for managing social media, helping users understand and engage with customers across channels. A free trial is available.

Iconosquare and Sprinklr Social: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Iconosquare emphasizes social media management with a focus on engagement and analytics, catering to enterprises needing to enhance their digital presence. read more →

Sprinklr Social is strong in comprehensive social media and communication management, making it ideal for users seeking to build customer relationships. read more →

Business Goals

Iconosquare helps users to improve their digital footprint and attract new customers through analytics and reporting, suitable for increasing brand awareness. read more →

Sprinklr Social is targeted towards enhancing relationships and ROI, making it suitable for businesses looking to foster brand engagement. read more →

Core Features

Iconosquare stands out with its customizable Analytics and Data Import features, meeting the needs for performance tracking and data handling. read more →

Sprinklr Social offers robust Analytics, Custom Reports, and integrates AI-powered features, appealing to users who need advanced toolsets. read more →

Vendor Support

Iconosquare provides essential support through Chat and Email, with 24/7 options available for continuous assistance. read more →

Sprinklr Social has an extensive support network including 24/7, Chat, Email, and Phone support, matching complex operational requirements. read more →

Segments and Industries

Iconosquare is primarily used by large enterprises in marketing, advertising, and IT sectors, reflecting its enterprise-geared offerings. read more →

Sprinklr Social appeals to a wider range covering small to large enterprises across diverse industries such as restaurants and internet services. read more →

Operational Alignment

Iconosquare aligns well with large-scale operations requiring analytics and engagement tools for complex environments. read more →

Sprinklr Social suits varied operational scales with its versatile management capabilities and robust reporting. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

high

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Chat Support

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24/7 Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Iconosquare and Sprinklr Social

How efficiently Does Iconosquare and Sprinklr Social manage your Social Media Management?

Iconosquare focuses primarily on Instagram and Facebook analytics, helping users manage their social media presence and analyze performance. Sprinklr Social offers a wider range of social media management features, including content calendars, approvals, community engagement, and reporting across multiple platforms. While Iconosquare provides scheduling, Sprinklr Social offers customer service features. Both tools have limitations, such as Sprinklr Social's complicated analytics setup and Iconosquare's focus on a limited number of platforms.

"...Iconosquare is used to track and capture Instagram analytics that contribute to larger social media reports as they relate to followers, engagement rates, reach, impressions, likes, and so on...." Peer review by Employee in Marketing

"...Sprinklr makes it easy to listen to audiencesunder international and multiple social media accounts...." Peer review by Internal Consultant

How does Iconosquare and Sprinklr Social address your Engagement Management Challenges?

Iconosquare and Sprinklr Social are similar in that both tools facilitate engagement with followers and provide analytics reports. However, Iconosquare focuses primarily on Instagram and Facebook, while Sprinklr Social handles multiple social media platforms. Iconosquare emphasizes follower growth and engagement rate metrics, whereas Sprinklr Social prioritizes customer service interactions, including case management and escalation. The limitations of these tools are that they may not include all metrics available on the social media platforms.

"...I am trying to grow engagement and our following authentically...." Peer review by Katie R., Food & Beverages

"...Customer support and positivement engagement are well differenciated and it's easier to get data...." Peer review by Audrey N, Community Manager, Internet

How can Iconosquare and Sprinklr Social optimize your Communication Management Workflow?

Iconosquare and Sprinklr Social both help manage communication by providing tools to schedule and publish social media posts. Iconosquare excels at analytics, allowing users to track various metrics and understand audience engagement. Sprinklr Social focuses on streamlining the publishing process across multiple social media platforms, making it easier to manage a consistent brand voice. However, both have limitations with publishing features.

"...That being said, for Instagram, even Hootsuite struggles with publishing, and that does not have near the amount of analytics that Iconosquare does...." Peer review by Professional in Marketing

"...Sprinklr has in-depth analytics, content management/publishing, asset management, social listening and more!..." Peer review by Jonathan H, Resource Marketing Development Specialist (Temporary), Non-Profit Organization Management

Why is Iconosquare and Sprinklr Social the best choice for Content Management?

Iconosquare and Sprinklr Social both enable users to schedule and publish content. Iconosquare focuses on analyzing Instagram data to identify optimal posting times and content types, while Sprinklr Social emphasizes managing content across multiple accounts and platforms. Sprinklr Social allows for more streamlined content management but can be more complex to use, while Iconosquare provides more in-depth analytics for Instagram.

"...My team uses Iconosquare to review metrics from the content we post on Instagram in feed and Instagram stories...." Peer review by Kelcey Zacarese, Analytics Manager, Social, Havas Formula

"...I love having a master view of our all our published outbound content, inbound messages in the same space as listening...." Peer review by Dilys O