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iContact vs Keela: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of iContact vs. Keela is based on a specific set of business needs and context. The comparison uses 9698 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing iContact and Keela

iContact, Robly, MailerLite, etc., belong to a category of solutions that help Email Marketing, whereas Keela, DonorPerfect Fundraising Software, Virtuous CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

iContact covers Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.

Keela focuses on Engagement Management with Offline, Communication Management with E-Mail, Contact List Management with E-Mail, Campaign Management with E-Mail, etc.

"When I decided to make the change to iContact, it was right before, it was right before I was about to send something really important. And even though I didn’t have time to learn a whole new platform, iContact made it easy and held my hand the whol...e time — all the other choices out there are just too overwhelming, and expensive. " - Helene Segura

"We’re making more use of Keela’s artificial intelligence features, Since we figured out how to use Smart Ask in the emails, I’m not worried [about trying to get subscribers to donate on our website]. They can do it right from the emails, and I like ...that it changes the donation amount in the form based on their interactions with us. And it works; it’s given us better results than we’d have gotten from a generic donation form. " - Doug Keesey

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo iContact

Focus area

iContact is better than Keela for

Software Failure Risk

  • medium

logo Keela

Focus area

Keela is better than iContact for

Software Failure Risk

  • medium

About

iContact | Affordable Email Marketing Solution

The Fundraising CRM for Nonprofits

Age

2003

Financials

SERIES B

SEED

Business Need

Total Processes
(we found evidences for)

88

42

Total Goals
(we found evidences for)

16

7

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


engagement management

engaging and following up


campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account


workflow management



helpdesk management


content management

content publishing



sales document management

contract management

proposal & quote management


generation of new leads


social media marketing



training & onboarding





loyalty management

identify target customers


subscription management


segmentation and targeting



promotion management


conversion management





outbound marketing


lifetime value management





trade show marketing


database marketing


business development


lead qualification





performance management


distribution management



relationship management


membership management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more
  • Increase sales & revenue

  • Improve internal communications

  • Enhance customer relationships

  • Scale best practices

  • Improve brand engagement

  • Improve stakeholder relations

  • Increase average basket value

  • See 4 more

Top Channels

Channels Used

  • e-mail

  • offline

  • causes and charity

  • website

  • mobile

  • social media

  • point of sale

  • on premises

  • user generated content

  • blogs

  • promotions

  • phone calls

  • mobile app

  • events

  • trade shows

  • See 12 more
  • e-mail

  • offline

  • causes and charity

  • website

  • mobile

  • social media

  • point of sale

  • on premises

  • user generated content

  • blogs

  • promotions

  • phone calls

  • mobile app

  • events

  • trade shows

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting