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iContact vs Overloop: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of iContact vs. Overloop is based on a specific set of business needs and context. The comparison uses 8757 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing iContact and Overloop

iContact, Robly, MailerLite, etc., belong to a category of solutions that help Email Marketing, whereas Overloop belong to a category of solutions that help Sales Engagement. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

iContact covers Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.

Overloop focuses on Conversion Management, Workflow Management, Generation Of New Leads with E-Mail, Engagement Management with E-Mail, etc.

"I have worked in large, publicly traded companies before I worked at Spiritline and have used several different email providers. I find that iContact is much simpler to use than other platforms and it builds my confidence as a user with its consiste...nt open rates, relevant content, and clean database. " - Ian Harris

"By using Overloop, our SDRs can stay focused on the most important tasks of their job without having to jump between multiple tools. " - Maxence Lacroix

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo iContact

Focus area

iContact is better than Overloop for

Software Failure Risk

  • medium

logo Overloop

Focus area

Software Failure Risk

  • medium

About

iContact | Affordable Email Marketing Solution

CRM software to turn conversations into customers

Age

2003

2016

Financials

SERIES B

SEED

Business Need

Total Processes
(we found evidences for)

88

42

Total Goals
(we found evidences for)

16

4

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account




helpdesk management


content management

content publishing



sales document management

contract management

proposal & quote management


generation of new leads


social media marketing



training & onboarding





loyalty management

identify target customers


subscription management


segmentation and targeting



promotion management


conversion management





outbound marketing


lifetime value management





trade show marketing


database marketing


business development


lead qualification





performance management


distribution management




motivation management


pipeline management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more
  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • See 1 more

Top Channels

Channels Used

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • text SMS

  • trade shows

  • on premises

  • newsletter

  • See 7 more
  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • text SMS

  • trade shows

  • on premises

  • newsletter

  • See 7 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting