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iContact vs Salesforce Email Studio: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of iContact vs. Salesforce Email Studio is based on a specific set of business needs and context. The comparison uses 13513 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing iContact and Salesforce Email Studio

iContact, Salesforce Email Studio, Robly, MailerLite, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

iContact covers Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.

Salesforce Email Studio focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Training & Onboarding with E-Mail, etc.

"With iContact, we manage different lists of subscribers such as investors, corporate players, or entrepreneurs; this allows us to segment our messages to the right audience for better engagement. I can say without a doubt, email marketing with iCont...act is our biggest driver of traffic to the conference event website, accounting for 50% of the page’s traffic each month. " - Emily McLoughlin

"There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the custo...mer. " - Patrick Spence

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo iContact

Focus area

iContact is better than Salesforce Email Studio for

Software Failure Risk

  • medium

logo Salesforce Email Studio

Focus area

Salesforce Email Studio is better than iContact for

Software Failure Risk

  • medium

About

iContact | Affordable Email Marketing Solution

Email Marketing Software Customized Solutions - Salesforce.com

Age

2003

1999

Financials

SERIES B

IPO

Business Need

Total Processes
(we found evidences for)

88

101

Total Goals
(we found evidences for)

16

18

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


engagement management

engaging and following up


campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account




helpdesk management


content publishing



sales document management

contract management

proposal & quote management


generation of new leads


social media marketing



training & onboarding





loyalty management

identify target customers


subscription management


segmentation and targeting



promotion management


conversion management





outbound marketing


lifetime value management





trade show marketing


database marketing


business development


lead qualification

lead qualification: technographic





performance management


distribution management



community building


rating and review management



customer feedback management


knowledge management


products & pricelist management


personalized marketing



relationship management


account management



touchpoint management


channel management


customer case management







discount management


community marketing


international marketing




Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve internal communications

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • Establish thought leadership

  • Reduce bounce

  • Improve efficiency

  • Scale best practices

  • Increase average basket value

  • Improve navigation

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • mobile

  • social media

  • offline

  • website

  • promotions

  • newsletter

  • point of sale

  • chat

  • Slack

  • on premises

  • text SMS

  • out of home

  • brochure

  • Facebook

  • trade shows

  • mobile app

  • omnichannel

  • user generated content

  • blogs

  • video

  • coupons

  • events

  • display advertisement

  • causes and charity

  • games

  • See 24 more
  • e-mail

  • phone calls

  • mobile

  • social media

  • offline

  • website

  • promotions

  • newsletter

  • point of sale

  • chat

  • Slack

  • on premises

  • text SMS

  • out of home

  • brochure

  • Facebook

  • trade shows

  • mobile app

  • omnichannel

  • user generated content

  • blogs

  • video

  • coupons

  • events

  • display advertisement

  • causes and charity

  • games

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting