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Index Exchange vs Google Ad Manager: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Index Exchange vs. Google Ad Manager is based on a specific set of business needs and context. The comparison uses 3033 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Index Exchange and Google Ad Manager

Index Exchange, and Google Ad Manager belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Index Exchange covers Advertisement, Communication Management, Media Buying, Collaboration with Offline, etc.

Google Ad Manager focuses on Advertisement with Display Advertisement, Communication Management with Display Advertisement, Campaign Management with Display Advertisement, Engagement Management with Games, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Index Exchange

Focus area

Software Failure Risk

  • medium

logo Google Ad Manager

Focus area

Google Ad Manager is better than Index Exchange for

Software Failure Risk

  • medium

About

Index Exchange | Democratizing Digital Advertising

Integrated Advertising Management Platform - Google Ad Manager

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

34

75

Total Goals
(we found evidences for)

8

12

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications





lead qualification

lead qualification: technographic


engagement management

engaging and following up


generation of new leads


international marketing


loyalty management


competitive intelligence


sales incentive management


products & pricelist management



sales document management


training & onboarding



content management



revenue cycle management



campaign management


social media analytics


social media management

social media analytics


sales call management


helpdesk management




segmentation and targeting


workflow management



follower management


account management



Top Goals

Goals Achieved

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • See 5 more
  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Enhance customer relationships

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve visibility

  • Improve efficiency

  • Improve stakeholder relations

  • See 9 more

Top Channels

Channels Used

  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more
  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

high

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low

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Migration Risk

medium

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medium

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Business Setting