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InMoment vs SmartSurvey: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of InMoment vs. SmartSurvey is based on a specific set of business needs and context. The comparison uses 6484 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing InMoment and SmartSurvey

InMoment, SmartSurvey, Thematic, GetFeedback, etc., belong to a category of solutions that help Customer Feedback Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

InMoment covers Collecting Feedback, Engaging Conversational Surveys, Social Media Management with Social Media, Helpdesk Management with Phone Calls, etc.

SmartSurvey focuses on Collecting Feedback, Engaging Conversational Surveys, Social Media Management with Social Media, Communication Management with Social Media, etc.

"The goal behind the transformation plans is to get more closely aligned with the customer and understand the entire customer journey from the customer's perspective, feeling what they feel and thinking what they think. Only then are we able to imple...ment the improvements necessary to better meet our customers' requirements. " - Holger Dahl

"“In our work to further improve patient care and the patient experience, it’s important for us to keep moving forward. It’s nice to now have a survey platform in place that’s really helping us to drive positive change. I really feel it’s made us eve...n better as an organisation. In fact, so much so that a growing number of departments outside the patient experience team, have started to use the SmartSurvey platform too, after being impressed by what they’ve seen. As for our own team, we’re looking forward to exploring further ways in which we can use and benefit from the solution in the future. " - Aisha Abdullah

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo InMoment

Focus area

InMoment is better than SmartSurvey for

Software Failure Risk

  • low

logo SmartSurvey

Focus area

SmartSurvey is better than InMoment for

Software Failure Risk

  • low

About

Customer Experience Intelligence & Management Software to drive positive results for the brand with customer feedback

Feedback Management Tool to create online surveys and forms

Age

2002

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

70

62

Total Goals
(we found evidences for)

15

14

Top Processes

Evidences indicate better relative satisfaction


customer feedback management

measuring net promoter score

measuring customer satisfaction


engagement management

engaging and following up


helpdesk management


social media management

social media analytics

engaging on social media

scheduling post to social media


contact list management


competitive intelligence


customer case management


loyalty management

customise loyalty program

identify target customers


lifetime value management


training & onboarding


rating and review management


campaign management



sales review & feedback


lead qualification

lead qualification: technographic



products & pricelist management




workflow management


generation of new leads


relationship management


communication management

sending & publishing communications

tracking & monitoring communications




sales document management

proposal & quote management


conference call management




segmentation and targeting


category management



touchpoint management


content management


knowledge management



motivation management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve brand engagement

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Increase customer life time value

  • Launch new products

  • Improve efficiency

  • Improve internal communications

  • Improve stakeholder relations

  • Improve consistency

  • Improve digital and social presence

  • Improve ROI

  • See 12 more
  • Enhance customer relationships

  • Build brand awareness

  • Acquire customers

  • Improve efficiency

  • Scale best practices

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Improve brand engagement

  • Improve stakeholder relations

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Launch new products

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • promotions

  • website

  • text SMS

  • Facebook

  • mobile

  • phone calls

  • offline

  • Twitter

  • point of sale

  • chat

  • mobile app

  • user generated content

  • blogs

  • display advertisement

  • print media

  • magazine

  • trade shows

  • on premises

  • See 17 more
  • social media

  • e-mail

  • promotions

  • website

  • text SMS

  • Facebook

  • mobile

  • phone calls

  • offline

  • Twitter

  • point of sale

  • chat

  • mobile app

  • user generated content

  • blogs

  • display advertisement

  • print media

  • magazine

  • trade shows

  • on premises

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting