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Integral Ad Science vs DoubleVerify: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Integral Ad Science vs. DoubleVerify is based on a specific set of business needs and context. The comparison uses 888 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Integral Ad Science and DoubleVerify

Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Integral Ad Science covers Advertisement with Social Media, Communication Management, Competitive Intelligence, Engagement Management with Website, etc.

DoubleVerify focuses on Advertisement, Communication Management with Offline, Engagement Management, Campaign Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Integral Ad Science

Focus area

Software Failure Risk

  • low

logo DoubleVerify

Focus area

Software Failure Risk

  • low

About

Integral Ad Science: Protect your brand. Maximize your impact.

DoubleVerify | help brands improve the effectiveness of their online advertising

Financials

M&A

Business Need

Total Processes
(we found evidences for)

29

33

Total Goals
(we found evidences for)

11

10

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications



engagement management

engaging and following up


competitive intelligence


social media management

social media analytics


trade show marketing


sales document management

contract management





international marketing


campaign monitoring


campaign analytics


campaign management

campaign monitoring

campaign analytics



identify target customers


loyalty management

identify target customers



Top Goals

Goals Achieved

  • Improve efficiency

  • Improve visibility

  • Increase sales & revenue

  • Improve digital and social presence

  • Grow market share

  • Enter new markets internationally or locally

  • Improve consistency

  • Improve ROI

  • Establish thought leadership

  • Enhance customer relationships

  • Improve brand engagement

  • See 8 more
  • Launch new products

  • Improve visibility

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Improve ROI

  • See 7 more

Top Channels

Channels Used

  • display advertisement

  • offline

  • point of sale

  • social media

  • mobile

  • video

  • mobile app

  • website

  • mass media

  • television

  • Facebook

  • review sites

  • Amazon

  • Twitter

  • Pinterest

  • user generated content

  • blogs

  • mobile ads

  • phone calls

  • See 16 more
  • display advertisement

  • offline

  • point of sale

  • social media

  • mobile

  • video

  • mobile app

  • website

  • mass media

  • television

  • Facebook

  • review sites

  • Amazon

  • Twitter

  • Pinterest

  • user generated content

  • blogs

  • mobile ads

  • phone calls

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

No Data

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medium

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Business Setting