Comparison Summary
Introducing Iterable and Appian
Iterable, Appian, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.
Appian focuses on Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Cross-Channel Marketing Platform to Improve Customer Experiences
Appian: Low-Code - Enterprise Application Development - BPM ...
Age
2013
1999
Financials
SERIES E
IPO
Business Need
Total Processes
(we found evidences for)
99
73
Total Goals
(we found evidences for)
17
18
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Improve brand engagement
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Increase sales & revenue
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Improve ROI
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Grow market share
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Build brand awareness
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Scale best practices
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Enter new markets internationally or locally
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Increase customer life time value
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Establish thought leadership
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Launch new products
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Improve efficiency
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Improve digital and social presence
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Improve consistency
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Improve internal communications
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Improve stakeholder relations
- See 14 more
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Scale best practices
-
Acquire customers
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Manage risk
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Enhance customer relationships
-
Improve ROI
-
Improve visibility
-
Improve efficiency
-
Launch new products
-
Grow market share
-
Enter new markets internationally or locally
-
Increase sales & revenue
-
Improve internal communications
-
Improve digital and social presence
-
Improve stakeholder relations
-
Establish thought leadership
-
Build brand awareness
-
Improve consistency
-
Improve brand engagement
- See 15 more
Top Channels
Channels Used
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mobile
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e-mail
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phone calls
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website
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social media
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offline
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omnichannel
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user generated content
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blogs
-
trade shows
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promotions
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Amazon
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review sites
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mobile app
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events
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video
-
print media
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magazine
-
chat
-
Facebook
-
on premises
-
channel partners
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Skype
-
Slack
-
games
- See 22 more
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mobile
-
e-mail
-
phone calls
-
website
-
social media
-
offline
-
omnichannel
-
user generated content
-
blogs
-
trade shows
-
promotions
-
Amazon
-
review sites
-
mobile app
-
events
-
video
-
print media
-
magazine
-
chat
-
Facebook
-
on premises
-
channel partners
-
Skype
-
Slack
-
games
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
