Comparison Summary
This comparison report of Iterable vs. Customer.io is based on a specific set of business needs and context. The comparison uses 7714 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Iterable and Customer.io
Iterable, Customer.io, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.
Customer.io focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.
"Iterable makes it so easy to accomplish my work. I don’t need to swap between tabs or different Uls. Unlike other tools I’ve used, iterable is not another hurdle to jump over. It helps me do my job. " - Jamie Plankenhorn
"Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user’s timezone, giving us the highest opportunity for success. Sometimes these emails go out in the middle of the night... in my timezone, so it’s nice to be able to schedule it. " - Martine Peeters
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Cross-Channel Marketing Platform to Improve Customer Experiences
Send Automated Messages. Deliver Results.
Age
2013
2012
Financials
SERIES E
SERIES A
Business Need
Total Processes
(we found evidences for)
99
65
Total Goals
(we found evidences for)
17
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Improve brand engagement
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Increase sales & revenue
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Improve ROI
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Grow market share
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Build brand awareness
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Scale best practices
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Enter new markets internationally or locally
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Increase customer life time value
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Establish thought leadership
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Launch new products
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Improve efficiency
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Improve digital and social presence
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Improve consistency
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Improve internal communications
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Improve stakeholder relations
- See 14 more
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Improve internal communications
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Grow market share
-
Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Launch new products
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Improve ROI
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Improve brand engagement
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Improve efficiency
- See 9 more
Top Channels
Channels Used
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e-mail
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newsletter
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promotions
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website
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social media
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text SMS
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mobile
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phone calls
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video
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chat
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Slack
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mobile app
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games
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Instagram
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Facebook
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mass media
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Twitter
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user generated content
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blogs
- See 16 more
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e-mail
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newsletter
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promotions
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website
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social media
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text SMS
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mobile
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phone calls
-
video
-
chat
-
Slack
-
mobile app
-
games
-
Instagram
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Facebook
-
mass media
-
Twitter
-
user generated content
-
blogs
- See 16 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
