Comparison Summary
Introducing Iterable and Drip
Iterable, Drip, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.
Drip focuses on Drip Marketing with E-Mail, Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, etc.
"We didn't want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except iterable. " - Ben Clark
"Drip is the Tesla of marketing automation. " - Leon Yeh
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Cross-Channel Marketing Platform to Improve Customer Experiences
The Ecommerce Revenue Engine
Age
2013
2011
Financials
SERIES E
M&A
Business Need
Total Processes
(we found evidences for)
99
95
Total Goals
(we found evidences for)
17
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Improve brand engagement
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Increase sales & revenue
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Improve ROI
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Grow market share
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Build brand awareness
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Scale best practices
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Enter new markets internationally or locally
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Increase customer life time value
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Establish thought leadership
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Launch new products
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Improve efficiency
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Improve digital and social presence
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Improve consistency
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Improve internal communications
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Improve stakeholder relations
- See 14 more
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Enhance customer relationships
-
Acquire customers
-
Increase sales & revenue
-
Improve stakeholder relations
-
Enter new markets internationally or locally
-
Increase customer life time value
-
Build brand awareness
-
Scale best practices
-
Improve ROI
-
Grow market share
-
Improve brand engagement
-
Improve internal communications
-
Launch new products
-
Improve efficiency
-
Improve digital and social presence
-
Establish thought leadership
- See 13 more
Top Channels
Channels Used
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e-mail
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website
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social media
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Facebook
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mass media
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offline
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point of sale
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chat
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phone calls
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text SMS
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newsletter
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user generated content
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blogs
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promotions
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video
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Instagram
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mobile
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omnichannel
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coupons
-
games
-
trade shows
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mobile app
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LinkedIn
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events
-
support groups
-
review sites
-
Amazon
-
Slack
-
Twitter
-
Pinterest
-
on premises
- See 28 more
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e-mail
-
website
-
social media
-
Facebook
-
mass media
-
offline
-
point of sale
-
chat
-
phone calls
-
text SMS
-
newsletter
-
user generated content
-
blogs
-
promotions
-
video
-
Instagram
-
mobile
-
omnichannel
-
coupons
-
games
-
trade shows
-
mobile app
-
LinkedIn
-
events
-
support groups
-
review sites
-
Amazon
-
Slack
-
Twitter
-
Pinterest
-
on premises
- See 28 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
