cuspera logo CUSPERA

Iterable vs Drip: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Iterable vs. Drip is based on a specific set of business needs and context. The comparison uses 12091 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Iterable and Drip

Iterable, Drip, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Drip focuses on Drip Marketing with E-Mail, Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, etc.

"Iterable makes it so easy to accomplish my work. I don’t need to swap between tabs or different Uls. Unlike other tools I’ve used, iterable is not another hurdle to jump over. It helps me do my job. " - Jamie Plankenhorn

"Drip is the Tesla of marketing automation. " - Leon Yeh

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Iterable

Focus area

Iterable is better than Drip for

Software Failure Risk

  • medium

logo Drip

Focus area

Drip is better than Iterable for

Software Failure Risk

  • low

About

Cross-Channel Marketing Platform to Improve Customer Experiences

The Ecommerce Revenue Engine

Age

2013

2011

Financials

SERIES E

M&A

Business Need

Total Processes
(we found evidences for)

99

95

Total Goals
(we found evidences for)

17

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



communication management

sending & publishing communications

tracking & monitoring communications


campaign analytics

campaign monitoring



training & onboarding


helpdesk management


segmentation and targeting



identify target customers

customise loyalty program

create engagement based loyalty


content publishing


personalized marketing


customer feedback management

measuring customer satisfaction

measuring net promoter score


competitive intelligence






products & pricelist management


generation of new leads


sales document management

proposal & quote management

contract management


rating and review management


lifetime value management



touchpoint management


lead qualification

lead qualification: technographic

lead qualification: behavioural


contact list management


channel management




community building




sales incentive management




geographic segmentation


promotion management



account management


business development


referral management


influencer marketing


social media management

social media analytics


international marketing




conversion management




social media marketing




relationship management


knowledge management



proximity marketing




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve brand engagement

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Establish thought leadership

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Improve consistency

  • Improve internal communications

  • Improve stakeholder relations

  • See 14 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Build brand awareness

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • Facebook

  • mass media

  • offline

  • point of sale

  • chat

  • phone calls

  • text SMS

  • newsletter

  • user generated content

  • blogs

  • promotions

  • video

  • Instagram

  • mobile

  • omnichannel

  • coupons

  • games

  • trade shows

  • mobile app

  • LinkedIn

  • events

  • support groups

  • review sites

  • Amazon

  • Slack

  • Twitter

  • Pinterest

  • on premises

  • See 28 more
  • e-mail

  • website

  • social media

  • Facebook

  • mass media

  • offline

  • point of sale

  • chat

  • phone calls

  • text SMS

  • newsletter

  • user generated content

  • blogs

  • promotions

  • video

  • Instagram

  • mobile

  • omnichannel

  • coupons

  • games

  • trade shows

  • mobile app

  • LinkedIn

  • events

  • support groups

  • review sites

  • Amazon

  • Slack

  • Twitter

  • Pinterest

  • on premises

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting