Comparison Summary
Introducing Iterable and HubSpot
Iterable, HubSpot, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.
HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.
"Through integrations, we can automatically synchronize iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer. " - Julia Papanek
"Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. " - KAPIL ARORA
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Cross-Channel Marketing Platform to Improve Customer Experiences
Marketing Automation Software for inbound marketing and sales
Age
2013
2006
Financials
SERIES E
IPO
Business Need
Total Processes
(we found evidences for)
99
161
Total Goals
(we found evidences for)
17
23
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Improve brand engagement
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Increase sales & revenue
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Improve ROI
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Grow market share
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Build brand awareness
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Scale best practices
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Enter new markets internationally or locally
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Increase customer life time value
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Establish thought leadership
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Launch new products
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Improve efficiency
-
Improve digital and social presence
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Improve consistency
-
Improve internal communications
-
Improve stakeholder relations
- See 14 more
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Acquire customers
-
Enhance customer relationships
-
Improve ROI
-
Increase sales & revenue
-
Scale best practices
-
Grow market share
-
Enter new markets internationally or locally
-
Build brand awareness
-
Improve digital and social presence
-
Establish thought leadership
-
Launch new products
-
Improve brand engagement
-
Improve efficiency
-
Improve internal communications
-
Increase customer life time value
-
Improve visibility
-
Improve stakeholder relations
-
Shorten ramp up time
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Improve consistency
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Reduce bounce
-
Improve navigation
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Increase average basket value
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Manage risk
- See 20 more
Top Channels
Channels Used
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social media
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e-mail
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website
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user generated content
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blogs
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phone calls
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video
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Facebook
-
promotions
-
chat
-
offline
-
LinkedIn
-
Twitter
-
Instagram
-
newsletter
-
mobile
-
point of sale
-
on premises
-
trade shows
-
text SMS
-
mobile app
-
review sites
-
mass media
-
display advertisement
-
games
-
Slack
-
Amazon
-
events
-
Pinterest
-
television
-
print media
-
causes and charity
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Facebook page
-
magazine
-
out of home
-
channel partners
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Snapchat
-
Netflix
-
brochure
-
coupons
-
radio
-
mobile ads
-
support groups
-
movies
-
billboards
-
omnichannel
-
Whatsapp
-
Skype
-
newspaper
-
eBay
-
G2crowd
-
Facebook at work
-
Glassdoor
-
Yelp
-
Doubleclick
- See 52 more
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social media
-
e-mail
-
website
-
user generated content
-
blogs
-
phone calls
-
video
-
Facebook
-
promotions
-
chat
-
offline
-
LinkedIn
-
Twitter
-
Instagram
-
newsletter
-
mobile
-
point of sale
-
on premises
-
trade shows
-
text SMS
-
mobile app
-
review sites
-
mass media
-
display advertisement
-
games
-
Slack
-
Amazon
-
events
-
Pinterest
-
television
-
print media
-
causes and charity
-
Facebook page
-
magazine
-
out of home
-
channel partners
-
Snapchat
-
Netflix
-
brochure
-
coupons
-
radio
-
mobile ads
-
support groups
-
movies
-
billboards
-
omnichannel
-
Whatsapp
-
Skype
-
newspaper
-
eBay
-
G2crowd
-
Facebook at work
-
Glassdoor
-
Yelp
-
Doubleclick
- See 52 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
