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Iterable vs LeadSquared Marketing Automation: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Iterable vs. LeadSquared Marketing Automation is based on a specific set of business needs and context. The comparison uses 11683 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Iterable and LeadSquared Marketing Automation

Iterable, LeadSquared Marketing Automation, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

LeadSquared Marketing Automation focuses on Customer Engagement, Capturing Leads with Website, Inbound Lead Routing, Lead Management, etc.

"Iterable makes it so easy to accomplish my work. I don’t need to swap between tabs or different Uls. Unlike other tools I’ve used, iterable is not another hurdle to jump over. It helps me do my job. " - Jamie Plankenhorn

"The typical onboarding process for each Dunzo partner store previously took days as it involved multiple steps including capturing details of the store, verification, negotiation, cataloging and more. With LeadSquared, Dunzo has managed to shorten t...his cycle while improving team collaboration and efforts. The key has been a streamlined process and an efficient team, allowing them to undertake vendor onboarding at scale. " - Kabeer Biswas

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Iterable

Focus area

Iterable is better than LeadSquared Marketing Automation for

Software Failure Risk

  • medium

logo LeadSquared Marketing Automation

Focus area

LeadSquared Marketing Automation is better than Iterable for

Software Failure Risk

  • low

About

Cross-Channel Marketing Platform to Improve Customer Experiences

Marketing Automation and CRM Software for higher sales productivity

Age

2013

2012

Financials

SERIES E

SERIES C

Business Need

Total Processes
(we found evidences for)

99

80

Total Goals
(we found evidences for)

17

6

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring



training & onboarding


helpdesk management


segmentation and targeting



loyalty management

identify target customers

customise loyalty program

create engagement based loyalty


content management

content publishing


personalized marketing


customer feedback management

measuring customer satisfaction

measuring net promoter score


competitive intelligence






products & pricelist management


generation of new leads


sales document management

proposal & quote management

contract management


rating and review management


lifetime value management



touchpoint management


lead qualification: technographic

lead qualification: behavioural


contact list management


channel management




community building




sales incentive management




geographic segmentation


promotion management



account management


business development


referral management


influencer marketing


social media management

social media analytics

engaging on social media


international marketing




conversion management



social media marketing


sales call management



pipeline management




relationship management






calendar management


customer case management


follower management



distribution management


motivation management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve brand engagement

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Establish thought leadership

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Improve consistency

  • Improve internal communications

  • Improve stakeholder relations

  • See 14 more
  • Improve ROI

  • Improve visibility

  • Acquire customers

  • Improve efficiency

  • Increase customer life time value

  • Increase sales & revenue

  • See 3 more

Top Channels

Channels Used

  • e-mail

  • website

  • phone calls

  • social media

  • text SMS

  • offline

  • chat

  • Facebook

  • user generated content

  • blogs

  • print media

  • magazine

  • Twitter

  • LinkedIn

  • Whatsapp

  • on premises

  • out of home

  • billboards

  • Facebook page

  • promotions

  • mobile

  • omnichannel

  • point of sale

  • channel partners

  • newspaper

  • video

  • Instagram

  • See 24 more
  • e-mail

  • website

  • phone calls

  • social media

  • text SMS

  • offline

  • chat

  • Facebook

  • user generated content

  • blogs

  • print media

  • magazine

  • Twitter

  • LinkedIn

  • Whatsapp

  • on premises

  • out of home

  • billboards

  • Facebook page

  • promotions

  • mobile

  • omnichannel

  • point of sale

  • channel partners

  • newspaper

  • video

  • Instagram

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting