Comparison Summary
Introducing Iterable and Listrak
Iterable, Listrak, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.
Listrak focuses on Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.
"We didn't want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except iterable. " - Ben Clark
"Having worked with Listrak previously, I knew they would level us up quickly and provide an immediate ROI. " - Nicole Goldberg
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Cross-Channel Marketing Platform to Improve Customer Experiences
Marketing automation platform that delivers seamless, personalized cross-channel interactions
Age
2013
1999
Financials
SERIES E
PRIVATE
Business Need
Total Processes
(we found evidences for)
99
67
Total Goals
(we found evidences for)
17
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Improve brand engagement
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Increase sales & revenue
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Improve ROI
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Grow market share
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Build brand awareness
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Scale best practices
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Enter new markets internationally or locally
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Increase customer life time value
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Establish thought leadership
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Launch new products
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Improve efficiency
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Improve digital and social presence
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Improve consistency
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Improve internal communications
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Improve stakeholder relations
- See 14 more
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Increase sales & revenue
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Improve ROI
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Acquire customers
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Enhance customer relationships
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Scale best practices
-
Increase customer life time value
-
Improve digital and social presence
-
Grow market share
-
Improve efficiency
-
Enter new markets internationally or locally
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Improve brand engagement
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Improve consistency
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Build brand awareness
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Increase average basket value
- See 11 more
Top Channels
Channels Used
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e-mail
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promotions
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website
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mobile
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text SMS
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social media
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offline
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point of sale
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coupons
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mobile app
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mass media
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phone calls
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newsletter
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television
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radio
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omnichannel
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on premises
- See 14 more
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e-mail
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promotions
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website
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mobile
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text SMS
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social media
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offline
-
point of sale
-
coupons
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mobile app
-
mass media
-
phone calls
-
newsletter
-
television
-
radio
-
omnichannel
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on premises
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
