Comparison Summary
This comparison report of Iterable vs. Oracle Responsys is based on a specific set of business needs and context. The comparison uses 7611 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Iterable and Oracle Responsys
Iterable, Oracle Responsys, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.
Oracle Responsys focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Segmentation And Targeting with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Cross-Channel Marketing Platform to Improve Customer Experiences
Oracle | Integrated Cloud Applications and Platform Services
Age
2013
1977
Financials
SERIES E
IPO
Business Need
Total Processes
(we found evidences for)
99
56
Total Goals
(we found evidences for)
17
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Improve brand engagement
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Increase sales & revenue
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Improve ROI
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Grow market share
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Build brand awareness
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Scale best practices
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Enter new markets internationally or locally
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Increase customer life time value
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Establish thought leadership
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Launch new products
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Improve efficiency
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Improve digital and social presence
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Improve consistency
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Improve internal communications
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Improve stakeholder relations
- See 14 more
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Enter new markets internationally or locally
-
Improve brand engagement
-
Grow market share
-
Scale best practices
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Improve visibility
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Increase customer life time value
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Improve stakeholder relations
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Improve digital and social presence
- See 9 more
Top Channels
Channels Used
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e-mail
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promotions
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mobile
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text SMS
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website
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social media
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user generated content
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blogs
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mobile app
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offline
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display advertisement
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phone calls
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point of sale
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video
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on premises
- See 12 more
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e-mail
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promotions
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mobile
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text SMS
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website
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social media
-
user generated content
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blogs
-
mobile app
-
offline
-
display advertisement
-
phone calls
-
point of sale
-
video
-
on premises
- See 12 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
