Comparison Summary
This comparison report of Iterable vs. Salesforce Account Engagement (Formerly Pardot) is based on a specific set of business needs and context. The comparison uses 28108 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Iterable and Salesforce Account Engagement (Formerly Pardot)
Iterable, Salesforce Account Engagement (Formerly Pardot), WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.
Salesforce Account Engagement (Formerly Pardot) focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
"Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers. " - Anu Verma
"Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? " - Arvind Krishna
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Iterable
Focus area
Iterable is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Iterable for
Software Failure Risk
About
Cross-Channel Marketing Platform to Improve Customer Experiences
Marketing Cloud Account Engagement with marketing and sales alignment
Age
2013
1999
Financials
SERIES E
IPO
Business Need
Total Processes
(we found evidences for)
99
130
Total Goals
(we found evidences for)
17
19
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Improve brand engagement
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Increase sales & revenue
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Improve ROI
-
Grow market share
-
Build brand awareness
-
Scale best practices
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Enter new markets internationally or locally
-
Increase customer life time value
-
Establish thought leadership
-
Launch new products
-
Improve efficiency
-
Improve digital and social presence
-
Improve consistency
-
Improve internal communications
-
Improve stakeholder relations
- See 14 more
-
Acquire customers
-
Improve ROI
-
Increase sales & revenue
-
Enhance customer relationships
-
Scale best practices
-
Enter new markets internationally or locally
-
Grow market share
-
Launch new products
-
Build brand awareness
-
Improve internal communications
-
Improve brand engagement
-
Improve stakeholder relations
-
Establish thought leadership
-
Improve digital and social presence
-
Improve efficiency
-
Increase average basket value
-
Improve consistency
-
Shorten ramp up time
-
Increase customer life time value
- See 16 more
Top Channels
Channels Used
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e-mail
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website
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social media
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phone calls
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offline
-
promotions
-
user generated content
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blogs
-
newsletter
-
trade shows
-
mobile
-
LinkedIn
-
chat
-
video
-
point of sale
-
Twitter
-
Facebook
-
Slack
-
games
-
review sites
-
on premises
-
text SMS
-
mobile app
-
Amazon
-
out of home
-
channel partners
-
omnichannel
-
events
-
billboards
-
mass media
-
television
-
brochure
-
Glassdoor
-
coupons
-
causes and charity
-
display advertisement
-
Facebook page
-
support groups
-
Pinterest
-
Instagram
- See 37 more
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e-mail
-
website
-
social media
-
phone calls
-
offline
-
promotions
-
user generated content
-
blogs
-
newsletter
-
trade shows
-
mobile
-
LinkedIn
-
chat
-
video
-
point of sale
-
Twitter
-
Facebook
-
Slack
-
games
-
review sites
-
on premises
-
text SMS
-
mobile app
-
Amazon
-
out of home
-
channel partners
-
omnichannel
-
events
-
billboards
-
mass media
-
television
-
brochure
-
Glassdoor
-
coupons
-
causes and charity
-
display advertisement
-
Facebook page
-
support groups
-
Pinterest
-
Instagram
- See 37 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
