cuspera logo CUSPERA

Iterable vs Salesforce Account Engagement (Formerly Pardot): 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Iterable vs. Salesforce Account Engagement (Formerly Pardot) is based on a specific set of business needs and context. The comparison uses 28108 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Iterable and Salesforce Account Engagement (Formerly Pardot)

Iterable, Salesforce Account Engagement (Formerly Pardot), WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Salesforce Account Engagement (Formerly Pardot) focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.

"Through integrations, we can automatically synchronize iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer. " - Julia Papanek

"Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision ...for the future. " - Tuomas Pyyhtia

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Iterable

Focus area

Iterable is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk

  • medium

logo Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Iterable for

Software Failure Risk

  • medium

About

Cross-Channel Marketing Platform to Improve Customer Experiences

Marketing Cloud Account Engagement with marketing and sales alignment

Age

2013

1999

Financials

SERIES E

IPO

Business Need

Total Processes
(we found evidences for)

99

130

Total Goals
(we found evidences for)

17

19

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring



training & onboarding



segmentation and targeting



identify target customers

customise loyalty program

create engagement based loyalty


content publishing

searching for content


personalized marketing


customer feedback management

measuring customer satisfaction

measuring net promoter score


competitive intelligence






products & pricelist management


generation of new leads


sales document management

proposal & quote management

contract management


rating and review management


lifetime value management



touchpoint management


lead qualification: technographic

lead qualification: behavioural

lead qualification: firmographic


contact list management


channel management




community building




sales incentive management




geographic segmentation


promotion management




business development


referral management


influencer marketing


social media management

social media analytics

engaging on social media

scheduling post to social media


international marketing




conversion management




social media marketing


sales call management

meeting management


database marketing




pipeline management



performance management



trade show marketing




relationship management


knowledge management




outbound marketing





follower management


relationship marketing


subscription management







customer case management


calendar management


community marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve brand engagement

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Establish thought leadership

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Improve consistency

  • Improve internal communications

  • Improve stakeholder relations

  • See 14 more
  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Improve stakeholder relations

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Increase average basket value

  • Improve consistency

  • Shorten ramp up time

  • Increase customer life time value

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • phone calls

  • offline

  • promotions

  • user generated content

  • blogs

  • newsletter

  • trade shows

  • mobile

  • LinkedIn

  • chat

  • video

  • point of sale

  • Twitter

  • Facebook

  • Slack

  • games

  • review sites

  • on premises

  • text SMS

  • mobile app

  • Amazon

  • out of home

  • channel partners

  • omnichannel

  • events

  • billboards

  • mass media

  • television

  • brochure

  • Glassdoor

  • coupons

  • causes and charity

  • display advertisement

  • Facebook page

  • support groups

  • Pinterest

  • Instagram

  • See 37 more
  • e-mail

  • website

  • social media

  • phone calls

  • offline

  • promotions

  • user generated content

  • blogs

  • newsletter

  • trade shows

  • mobile

  • LinkedIn

  • chat

  • video

  • point of sale

  • Twitter

  • Facebook

  • Slack

  • games

  • review sites

  • on premises

  • text SMS

  • mobile app

  • Amazon

  • out of home

  • channel partners

  • omnichannel

  • events

  • billboards

  • mass media

  • television

  • brochure

  • Glassdoor

  • coupons

  • causes and charity

  • display advertisement

  • Facebook page

  • support groups

  • Pinterest

  • Instagram

  • See 37 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting