Iterable and SAP Emarsys Customer Engagement, An In-Depth Comparison 2024

Comparison Summary

Iterable: Iterable, the cross-channel marketing platform, powers unified customer experiences. It enables creation, optimization, and measurement of every customer interaction.

SAP Emarsys Customer Engagement: Sap-emarsys-customer-engagement enables personalized marketer-consumer interactions. Emarsys provides marketing software for true one-to-one engagement.

Iterable

Focus area

Iterable is better than SAP Emarsys Customer Engagement for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

SAP Emarsys Customer Engagement

Focus area

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Iterable and SAP Emarsys Customer Engagement: Customer Satisfaction Data

Most deployed common Use Cases for Iterable and SAP Emarsys Customer Engagement

What makes Iterable and SAP Emarsys Customer Engagement ideal for Engagement Management?

Both Iterable and Sap Emarsys Customer Engagement help companies increase customer engagement and drive revenue. Iterable focuses on personalized marketing campaigns across email, SMS, push, and in-app messaging, while Sap Emarsys Customer Engagement emphasizes customer engagement across all channels, including social media. Iterable excels in data integration, enabling automated engagement and workflow tracking. However, Iterable’s heatmap functionality needs improvement. Sap Emarsys Customer Engagement offers comprehensive features, including marketing automation, customer intelligence, and predictive recommendations. Sap Emarsys Customer Engagement could benefit from improved real-time data connectivity and a more robust mobile offering.

"...Not sure if my company wants me to share exact numbers, but let's just say that its helped increase purchase conversions, overall user engagement and email traffic by a VERY considerable factor...." Peer review by Michelle Marie R, Acting General Manager, Internet

"...By being more personalized, we are sending less email over all but seeing higher conversions and engagement rates across all of our emails...." Peer review by Edgar M

How can Iterable and SAP Emarsys Customer Engagement enhance your Communication Management process?

Both Iterable and Sap Emarsys Customer Engagement are used to send emails and manage customer communications. Iterable focuses on sending personalized emails based on user preferences and workflows, while Sap Emarsys Customer Engagement emphasizes targeted email campaigns based on customer behavior and interests. Both systems allow for segmentation and suppression to target specific audiences, but Iterable excels in user retention and workflow-driven email campaigns, while Sap Emarsys Customer Engagement is more adept at large-scale, sophisticated email marketing initiatives. However, both tools have limitations, such as glitches in templates and the need to create duplicates for multiple email sends.

"...We also use it to send emails to the marketing team...." Peer review by Ricky M, Bachelor of Arts (BA), PR/Adv, and International Communications

"...Sends Email...." Peer review by Director in Marketing

What solutions does Iterable and SAP Emarsys Customer Engagement provide for Campaign Management?

Iterable and Sap Emarsys Customer Engagement are both marketing automation platforms that allow users to manage multi-channel marketing campaigns. Iterable focuses on providing self-service capabilities for complex marketing campaigns, including cart abandoner targeting, while Sap Emarsys Customer Engagement emphasizes data-driven and technical campaign management. While both platforms offer features for managing campaign analytics, Iterable's reporting features have limitations in terms of customization and information provided.

"...It has many powerful features you ll need to setup and monitor email lifecycle campaigns and promotional blasts...." Peer review by Paul L

"...In close contact we created a marketing campaigns system focused on user reactivation and customers information services...." Peer review by Владимир , Team Lead and Founder