Comparison Summary
This comparison report of Iterable vs. SAP Marketing Cloud is based on a specific set of business needs and context. The comparison uses 8664 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Iterable and SAP Marketing Cloud
Iterable, SAP Marketing Cloud, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.
SAP Marketing Cloud focuses on Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
"We didn't want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except iterable. " - Ben Clark
"We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave... our IT team the confidence to become more independent and self-sufficient. " - Everson Martins Baptista
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than Iterable for
Software Failure Risk
About
Cross-Channel Marketing Platform to Improve Customer Experiences
Marketing Cloud offering customers the freedom to define their journey
Age
2013
1972
Financials
SERIES E
IPO
Business Need
Total Processes
(we found evidences for)
99
80
Total Goals
(we found evidences for)
17
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Improve brand engagement
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Increase sales & revenue
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Improve ROI
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Grow market share
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Build brand awareness
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Scale best practices
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Enter new markets internationally or locally
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Increase customer life time value
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Establish thought leadership
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Launch new products
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Improve efficiency
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Improve digital and social presence
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Improve consistency
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Improve internal communications
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Improve stakeholder relations
- See 14 more
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Enter new markets internationally or locally
-
Enhance customer relationships
-
Scale best practices
-
Grow market share
-
Acquire customers
-
Increase sales & revenue
-
Improve digital and social presence
-
Improve ROI
-
Improve efficiency
-
Improve brand engagement
-
Improve visibility
-
Increase customer life time value
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Increase average basket value
- See 10 more
Top Channels
Channels Used
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social media
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e-mail
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website
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offline
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omnichannel
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promotions
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Twitter
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user generated content
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blogs
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point of sale
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video
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Facebook
-
phone calls
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text SMS
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coupons
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on premises
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trade shows
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Facebook page
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mobile
-
newsletter
-
display advertisement
-
review sites
-
Amazon
- See 20 more
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social media
-
e-mail
-
website
-
offline
-
omnichannel
-
promotions
-
Twitter
-
user generated content
-
blogs
-
point of sale
-
video
-
Facebook
-
phone calls
-
text SMS
-
coupons
-
on premises
-
trade shows
-
Facebook page
-
mobile
-
newsletter
-
display advertisement
-
review sites
-
Amazon
- See 20 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
