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Iterable vs Upland adestra: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Iterable vs. Upland adestra is based on a specific set of business needs and context. The comparison uses 7295 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Iterable and Upland adestra

Iterable, Upland adestra, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Upland adestra focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.

"Iterable is a powerhouse for the data-driven marketer. It houses my complicated data sets, allows me to identify new segments, and runs my automations all with multi-channel outlets. " - Sue Cho

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Iterable

Focus area

Iterable is better than Upland adestra for

Software Failure Risk

  • medium

logo Upland adestra

Focus area

Software Failure Risk

  • low

About

Cross-Channel Marketing Platform to Improve Customer Experiences

Email automation software that inspires engagement and drives conversions

Age

2013

2010

Financials

SERIES E

PRIVATE

Business Need

Total Processes
(we found evidences for)

99

50

Total Goals
(we found evidences for)

17

10

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


communication management

sending & publishing communications

tracking & monitoring communications


campaign analytics

campaign monitoring



training & onboarding


helpdesk management


segmentation and targeting



loyalty management

identify target customers

customise loyalty program

create engagement based loyalty


content management

content publishing


personalized marketing


customer feedback management

measuring customer satisfaction

measuring net promoter score


competitive intelligence






products & pricelist management


generation of new leads


sales document management

proposal & quote management

contract management


rating and review management


lifetime value management



touchpoint management


lead qualification

lead qualification: technographic

lead qualification: behavioural


contact list management


channel management




community building




sales incentive management




geographic segmentation


promotion management



account management


business development


referral management


influencer marketing


social media management

social media analytics

scheduling post to social media


international marketing




conversion management




social media marketing


conference call management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve brand engagement

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Establish thought leadership

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Improve consistency

  • Improve internal communications

  • Improve stakeholder relations

  • See 14 more
  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • Improve navigation

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • offline

  • trade shows

  • mobile

  • newsletter

  • phone calls

  • events

  • video

  • print media

  • magazine

  • text SMS

  • user generated content

  • blogs

  • causes and charity

  • See 13 more
  • e-mail

  • social media

  • website

  • offline

  • trade shows

  • mobile

  • newsletter

  • phone calls

  • events

  • video

  • print media

  • magazine

  • text SMS

  • user generated content

  • blogs

  • causes and charity

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting