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Iterable vs Zoho Campaigns: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Iterable vs. Zoho Campaigns is based on a specific set of business needs and context. The comparison uses 10458 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Iterable and Zoho Campaigns

Iterable, WebEngage, Klaviyo, etc., belong to a category of solutions that help Marketing Automation, whereas Zoho Campaigns, Robly, Brevo, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Iterable covers Engagement Management, Workflow Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Zoho Campaigns focuses on Campaign Management with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, etc.

"Iterable makes it so easy to accomplish my work. I don’t need to swap between tabs or different Uls. Unlike other tools I’ve used, iterable is not another hurdle to jump over. It helps me do my job. " - Jamie Plankenhorn

"3Ding improved their click rate by 100% using Zoho Campaigns. " - Vijay Srinivas

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Iterable

Focus area

Iterable is better than Zoho Campaigns for

Software Failure Risk

  • medium

logo Zoho Campaigns

Focus area

Zoho Campaigns is better than Iterable for

Software Failure Risk

  • low

About

Cross-Channel Marketing Platform to Improve Customer Experiences

Email marketing software that drives sales.

Age

2013

1996

Financials

SERIES E

PRIVATE

Business Need

Total Processes
(we found evidences for)

99

85

Total Goals
(we found evidences for)

17

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring



training & onboarding


helpdesk management


segmentation and targeting



loyalty management

identify target customers

customise loyalty program

create engagement based loyalty


content publishing


personalized marketing


customer feedback management

measuring customer satisfaction

measuring net promoter score


competitive intelligence






products & pricelist management


generation of new leads


sales document management

proposal & quote management

contract management


rating and review management


lifetime value management



touchpoint management


lead qualification

lead qualification: technographic

lead qualification: behavioural


contact list management


channel management




community building




sales incentive management




geographic segmentation


promotion management



account management


business development


referral management


influencer marketing


social media management

social media analytics

engaging on social media

scheduling post to social media


international marketing




conversion management



social media marketing



performance management



trade show marketing



relationship management


conference call management




outbound marketing



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve brand engagement

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Establish thought leadership

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Improve consistency

  • Improve internal communications

  • Improve stakeholder relations

  • See 14 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Scale best practices

  • Launch new products

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve ROI

  • Improve internal communications

  • Improve brand engagement

  • Reduce bounce

  • Improve efficiency

  • Improve digital and social presence

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • newsletter

  • promotions

  • offline

  • Facebook

  • phone calls

  • LinkedIn

  • Twitter

  • video

  • mobile

  • text SMS

  • on premises

  • trade shows

  • point of sale

  • chat

  • events

  • mass media

  • user generated content

  • blogs

  • coupons

  • mobile app

  • print media

  • television

  • review sites

  • Amazon

  • See 24 more
  • e-mail

  • social media

  • website

  • newsletter

  • promotions

  • offline

  • Facebook

  • phone calls

  • LinkedIn

  • Twitter

  • video

  • mobile

  • text SMS

  • on premises

  • trade shows

  • point of sale

  • chat

  • events

  • mass media

  • user generated content

  • blogs

  • coupons

  • mobile app

  • print media

  • television

  • review sites

  • Amazon

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting