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Keap CRM vs ActiveCampaign: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Keap CRM vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 27205 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Keap CRM and ActiveCampaign

Keap CRM, EngageBay Marketing, 1crm, etc., belong to a category of solutions that help CRM All-in-One, whereas ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Keap CRM covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

"Since starting Keap we have grown our revenue 350% and our database from 200 clients to over 6,000. " - Brian Young

"ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my... audience into different types of people so we're giving them the right things and they're really happy in the end. " - Jennifer Tilney

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Keap CRM

Focus area

Keap CRM is better than ActiveCampaign for

Software Failure Risk

  • medium

logo ActiveCampaign

Focus area

ActiveCampaign is better than Keap CRM for

Software Failure Risk

  • medium

About

Keap | Powerful CRM, sales, and marketing

CXA Platform to engage with their customers

Age

2003

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

110

133

Total Goals
(we found evidences for)

17

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring


contact list management

creating contact list



generation of new leads


training & onboarding





sales document management

contract management

proposal & quote management








social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media


referral management


customer feedback management

measuring customer satisfaction

measuring net promoter score


relationship management



content publishing

searching for content


lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic



conversion management


identify target customers

customise loyalty program


pipeline management


rating and review management


opportunity management



lifetime value management


products & pricelist management


social media marketing






billing and invoice management


competitive intelligence


database marketing


follower management


account management



membership management


trade show marketing



segmentation and targeting


personalized marketing



customer case management


payment management



subscription management




courses & assessment

track learning progress

create learning path


relationship marketing




promotion management




performance management


category management


outbound marketing



sales call management

meeting management


discount management



community building


knowledge management


business development





calendar management





conference call management



channel management


sales commission management


international marketing




touchpoint management



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Improve consistency

  • Launch new products

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • Improve visibility

  • Shorten ramp up time

  • Improve efficiency

  • Build brand awareness

  • See 14 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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Business Setting