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Keap CRM vs Salesforce Marketing Cloud: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Keap CRM vs. Salesforce Marketing Cloud is based on a specific set of business needs and context. The comparison uses 11694 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Keap CRM and Salesforce Marketing Cloud

Keap CRM, EngageBay Marketing, 1crm, etc., belong to a category of solutions that help CRM All-in-One, whereas Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Keap CRM covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

Salesforce Marketing Cloud focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Keap CRM

Focus area

Keap CRM is better than Salesforce Marketing Cloud for

Software Failure Risk

  • medium

logo Salesforce Marketing Cloud

Focus area

Salesforce Marketing Cloud is better than Keap CRM for

Software Failure Risk

  • low

About

Keap | Powerful CRM, sales, and marketing

The #1 Digital Marketing Software for Consumer Engagement at Scale

Age

1999

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

110

90

Total Goals
(we found evidences for)

17

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring

campaign analytics


contact list management

creating contact list


helpdesk management


generation of new leads


training & onboarding


workflow management




sales document management

contract management

proposal & quote management








social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account


referral management


customer feedback management

measuring customer satisfaction

measuring net promoter score


relationship management



content publishing


lead qualification

lead qualification: behavioural



conversion management


loyalty management

identify target customers


pipeline management


rating and review management


opportunity management



lifetime value management


products & pricelist management


social media marketing






billing and invoice management


competitive intelligence


database marketing


follower management


account management



membership management


trade show marketing



segmentation and targeting


personalized marketing



customer case management


payment management



subscription management




courses & assessment

track learning progress


relationship marketing




promotion management




performance management


category management


outbound marketing



sales call management


touchpoint management


channel management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Improve consistency

  • Launch new products

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • Improve visibility

  • Shorten ramp up time

  • Improve efficiency

  • Build brand awareness

  • See 14 more
  • Enhance customer relationships

  • Grow market share

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • social media

  • offline

  • mobile

  • point of sale

  • phone calls

  • Facebook

  • website

  • text SMS

  • Twitter

  • mobile app

  • causes and charity

  • display advertisement

  • on premises

  • newsletter

  • omnichannel

  • promotions

  • user generated content

  • blogs

  • video

  • chat

  • games

  • review sites

  • Amazon

  • trade shows

  • mass media

  • television

  • Pinterest

  • Doubleclick

  • events

  • See 27 more
  • e-mail

  • social media

  • offline

  • mobile

  • point of sale

  • phone calls

  • Facebook

  • website

  • text SMS

  • Twitter

  • mobile app

  • causes and charity

  • display advertisement

  • on premises

  • newsletter

  • omnichannel

  • promotions

  • user generated content

  • blogs

  • video

  • chat

  • games

  • review sites

  • Amazon

  • trade shows

  • mass media

  • television

  • Pinterest

  • Doubleclick

  • events

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting