Keyhole vs. Brandwatch: Social Media Marketing Solution Comparison 2025

Overview: Keyhole and Brandwatch as Social Media Marketing Category solutions.

Keyhole and Brandwatch are both robust solutions in social media marketing, each focusing on distinct user needs and industry preferences. Keyhole excels in engagement and ROI optimization for non-profits and sports industries, favored for its analytics and customer support. Brandwatch, preferred by larger enterprises in marketing and tech, emphasizes digital presence and comprehensive analytics with strong support channels. Their varied strengths cater to different organizational sizes and operational focuses, making them suitable for diverse strategic aims.

Keyhole and Brandwatch: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Keyhole supports social media management and analytics, focusing on engagement and campaign management, which are crucial for communication-heavy operations. read more →

Brandwatch specializes in social media management and analytics with a strong emphasis on communication management and monitoring, suitable for detail-oriented strategies. read more →

Business Goals

Keyhole helps improve ROI and brand engagement, with a focus on building awareness and enhancing social presence. read more →

Brandwatch aids in improving digital presence and customer relationships, aligning with goals of brand awareness and engagement. read more →

Core Features

Keyhole's standout features include analytics and custom reports, which facilitate easy data management and insightful reporting for users. read more →

Brandwatch offers extensive analytics and custom reports, along with robust integration features, supporting data-driven decision making. read more →

Vendor Support

Keyhole offers 24/7 support, with options for chat and email support, catering to users requiring constant assistance. read more →

Brandwatch provides comprehensive 24/7 support with chat and phone options, appealing to users who need immediate issue resolution. read more →

Segments and Industries

Keyhole is predominantly used by enterprises in non-profit and sports industries, reflecting its utility in those sectors. read more →

Brandwatch serves large enterprises in marketing and software industries, indicating its fit for tech-savvy environments. read more →

Operational Alignment

Keyhole aligns with the operational workflows of mid-market and large enterprises, offering scalable solutions for diverse needs. read more →

Brandwatch fits well with large and enterprise segments, providing enhancements tailored for complex operational environments. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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high

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Keyhole and Brandwatch

What benefits does Keyhole and Brandwatch offer for Social Media Management?

Keyhole and Brandwatch both analyze social media data to provide insights. Keyhole focuses on providing analytics for specific campaigns and hashtags, while Brandwatch analyzes conversations across multiple platforms to identify market trends and consumer insights. Keyhole has a user-friendly interface and offers affordable options, while Brandwatch is a more comprehensive and enterprise-level solution. Keyhole and Brandwatch have limitations: Keyhole can be expensive, while Brandwatch lacks tracking of Chinese social networks.

"...Keyhole has a simple to use interface and offers all the analytics you need to keep track of multiple social media campaigns at the same time...." Peer review by Agency

"...Crimson Hexagon provides a huge library of social media posts (2008 to today) with an easy-to-search interface, and built-in analysis/visualization tools...." Peer review by Annelise S, Social Sciences Collections Coordinator, Education

How can Keyhole and Brandwatch enhance your Engagement Management process?

Both Keyhole and Brandwatch are tools that help users track and manage engagement with social media content. Keyhole focuses on tracking specific hashtags and keywords, allowing users to identify influencers, measure engagement rates, and understand audience demographics. Brandwatch offers a wider range of features, including sentiment analysis and trend identification, but its engagement features are more limited. However, Brandwatch is constantly updated, providing users with access to the latest digital marketing trends. The limitations of both tools are not clear from these comments.

"...It's also great that I can search for Instagram and Twitter mentions that generated the highest levels of engagement, not just based on the number of followers...." Peer review by Elena F

"...Making the initial client research process quick and affordable, as well as giving us on-going insights into discussions online so we can engage with our client's customers and feedback insights to our clients...." Peer review by Adam L., Marketing and Advertising

What Are the key features of Keyhole and Brandwatch for Campaign Management?

Keyhole and Brandwatch both offer campaign management features. Keyhole emphasizes hashtag tracking and real-time analytics for Twitter and Instagram, while Brandwatch focuses on broader campaign monitoring across platforms and includes features like competitive analysis and brand reputation monitoring. Keyhole's limitations include a paid feature to access data older than two weeks.

"...Giving our clients information to chew on - it helps us all refine campaigns and programs...." Peer review by Susan O, Founder & CEO, Marketing and Advertising

"...So far we have used Brandwatch to: - Monitor and measure marketing campaigns - Measure brand health - Check influencers and testimonials reputation..." Peer review by Barbara A, Listening Room Manager @Barilla