Keyhole and Brandwatch, An In-Depth Comparison 2024

Comparison Summary

Keyhole: Keyhole tracks real-time hashtags on Twitter, Instagram, and Facebook with a simple, shareable visual dashboard. It delivers actionable social media metrics and helps optimize influencer engagement through customized recommendations.

Brandwatch: Brandwatch helps understand and engage with customers. The social suite is built for a fast-moving world.

Keyhole and Brandwatch: Customer Satisfaction Data

Most deployed common Use Cases for Keyhole and Brandwatch

How does Keyhole and Brandwatch address your Social Media Management Challenges?

Keyhole and Brandwatch both analyze social media data to provide insights. Keyhole focuses on providing analytics for specific campaigns and hashtags, while Brandwatch analyzes conversations across multiple platforms to identify market trends and consumer insights. Keyhole has a user-friendly interface and offers affordable options, while Brandwatch is a more comprehensive and enterprise-level solution. Keyhole and Brandwatch have limitations: Keyhole can be expensive, while Brandwatch lacks tracking of Chinese social networks.

"...When we capture social analytics from our Games and take that back to our social media team, in a year from now when we're assessing the ROI, we look to Keyhole...." Testimonial by Ryan Eades, Director, Digital and social Engagement, Special Olympics

"...Brandwatch s Analytics is a social media listening platform that scans the web for reviews, articles and conversations...." Peer review

How does Keyhole and Brandwatch address your Engagement Management Challenges?

Both Keyhole and Brandwatch are tools that help users track and manage engagement with social media content. Keyhole focuses on tracking specific hashtags and keywords, allowing users to identify influencers, measure engagement rates, and understand audience demographics. Brandwatch offers a wider range of features, including sentiment analysis and trend identification, but its engagement features are more limited. However, Brandwatch is constantly updated, providing users with access to the latest digital marketing trends. The limitations of both tools are not clear from these comments.

"...Keyhole is great because it lets you discover who is actually talking about your business and engage with customers...." Peer review by Maria S

"...Combined with the social analytics in the platform, we are able to find unique insights about certain topics and measure them against growth and social engagement for our clients...." Peer review by Naheed S., Marketing and Advertising

How can Keyhole and Brandwatch optimize your Campaign Management Workflow?

Keyhole and Brandwatch both offer campaign management features. Keyhole emphasizes hashtag tracking and real-time analytics for Twitter and Instagram, while Brandwatch focuses on broader campaign monitoring across platforms and includes features like competitive analysis and brand reputation monitoring. Keyhole's limitations include a paid feature to access data older than two weeks.

"...Giving our clients information to chew on - it helps us all refine campaigns and programs...." Peer review by Susan O, Founder & CEO, Marketing and Advertising