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Keyhole vs Falcon.io (now Brandwatch Social Media Management): 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Keyhole vs. Falcon.io (now Brandwatch Social Media Management) is based on a specific set of business needs and context. The comparison uses 7585 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Keyhole and Falcon.io (now Brandwatch Social Media Management)

Keyhole, Falcon.io (now Brandwatch Social Media Management), NetBase Quid, Brand24, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Keyhole covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.

Falcon.io (now Brandwatch Social Media Management) focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"I think we have been seeing a shift in the kinds of conversations surrounding mental health on social media. Just looking at the number of conversations taking place on these platforms, we can see it has grown instrumentally over the past couple of ...years. We are witnessing celebrities and everyday people alike, looking to social media to tell their stories. " - Erica Jellerson

"When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. " - Stephanie Yamkovenko

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Keyhole

Focus area

Keyhole is better than Falcon.io (now Brandwatch Social Media Management) for

Software Failure Risk

  • medium

logo Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Keyhole for

Software Failure Risk

  • medium

About

Keyhole: Hashtag Tracking for Twitter, Instagram and Facebook

The Platform for Every Kind of Social Media Marketer - Falcon

Age

2013

2005

Financials

SEED

SERIES C

Business Need

Total Processes
(we found evidences for)

68

87

Total Goals
(we found evidences for)

13

14

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

managing social media account

scheduling post to social media


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications


campaign management

campaign monitoring

campaign analytics


competitive intelligence


content publishing

searching for content


influencer marketing


social media marketing


influencer management






generation of new leads




follower management




rating and review management


conversion management


segmentation and targeting


sales document management

proposal & quote management

contract management






loyalty management



touchpoint management


helpdesk management


lead qualification


customer feedback management

measuring customer satisfaction


knowledge management



workflow management


channel management


training & onboarding


sales review & feedback


calendar management


international marketing





performance management



contact list management


Top Goals

Goals Achieved

  • Improve ROI

  • Improve brand engagement

  • Build brand awareness

  • Improve digital and social presence

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve efficiency

  • Scale best practices

  • Launch new products

  • Improve stakeholder relations

  • Establish thought leadership

  • See 10 more
  • Improve digital and social presence

  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Increase customer life time value

  • See 11 more

Top Channels

Channels Used

  • social media

  • Instagram

  • website

  • Facebook

  • offline

  • on premises

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • video

  • chat

  • LinkedIn

  • promotions

  • mobile

  • e-mail

  • Pinterest

  • mobile app

  • Facebook page

  • print media

  • magazine

  • mass media

  • games

  • Facebook at work

  • omnichannel

  • Whatsapp

  • television

  • review sites

  • Yelp

  • point of sale

  • See 27 more
  • social media

  • Instagram

  • website

  • Facebook

  • offline

  • on premises

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • video

  • chat

  • LinkedIn

  • promotions

  • mobile

  • e-mail

  • Pinterest

  • mobile app

  • Facebook page

  • print media

  • magazine

  • mass media

  • games

  • Facebook at work

  • omnichannel

  • Whatsapp

  • television

  • review sites

  • Yelp

  • point of sale

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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Business Setting